Kate Anderson

Marketing Assistant

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  • LocationUnited Kingdom

About me

 

Kate is a marketer with 5 years experience in branding, marketing communications, campaign management and design. Her experience includes management of global brand campaigns and design of in-house global marketing collateral.. She has a keen eye for detail, and loves to learn new skills. Outside of work, Kate loves to write and hopes to get her first novel published before she’s 30. She has a passion for learning and works on building up her marketing and design experience. She is currently working on a short animation course. Get in touch: e: katemganderson@gmail.com

Skills

 

  • Marketing PR
  • Print Design
  • Copywriting
  • Blogging
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Proofreading
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint

Work history

2015

Marketing Assistant

Chartered Institute of Building

Sep 2012 - Dec 2015
  • Key Achievements: - Relaunch of Professional Development Programme (PDP) route for Graduates to gain Chartered Membership. Campaign increased uptake by 66% in the first 12 months. - Launch of Student Communication and Upgrade Campaign. Achieved International growth of Student member subscriptions by 30%. - Promotion of the Fellowship Upgrade. Campaign run in 2014 with existing collateral - applications increased by 200% comparable from 2013 to 2014. Role: - In-house design and revisions to current marketing collateral and company documents. - Managing the company eDM campaigns including copywriting and template design. - Coordinating with agencies for marketing collateral design and print, SMS campaigns, and video production. - Producing marketing reports for CIOB branding and events. - General admin including CIOB magazine subscription enquiries, merchandise, and the management of the CIOB staff marketing portal.

2012

Marketing Administrative Assistant

Sportsguide Limited

Jul 2012 - Sep 2012
  • Short-term contract Role included: - Establishing and managing the advertising for the annual Dubai International Arabian Race Day. - Managing the competition process for both the Race Day event and the Dubai Duty Free racing days. - Researching and managing the design, production and delivery of promotional items for the event. - Producing the e-invitation for the Dubai International Arabian Race Day press conference. - Collating the PR and marketing so to produce the finished post-event report for the Race Day.

2012

Assistant Account Executive

Cheil UK

May 2012 - Jul 2012
  • Role included: - Gathering together the current Out-of-Home advertising information for Europe. - Processing purchase orders and assisting in the finance department. - Researching into site venues for future advertising.

2011

Sales & Marketing Co-ordinator

Audley Retirement

Feb 2010 - Mar 2011
  • Achievements: - Direct Mail to the COINS database. Increased enquiries by more than 20%. - Proposed, designed & produced taster brochure for new retirement village launch, Binswood Hall. Role included: - Website management for news and events, and reporting of engagement through Google Analytics. - Management of direct mail campaigns. - Correspondence and ongoing management with contact leads via the company database. - Designed and produced the Audley Staff Newsletter, improving staff engagement across the company. - Producing marketing material for events and activities at the villages. - Organising and managing the advertisement of the Audley Ltd retirement villages. - General office administration including finance and stationery order management.

2009

Marketing Executive

Discovered Authors

Mar 2009 - Sep 2009
  • Achievements: - Launch and management of the Discovered Authors Facebook, Twitter and Blog. Role included: - Producing marketing collateral for all new authors, including press releases. - Writing the book blurbs,, and writing, editing and managing the company website and blog. - Management of launch events for authors and new titles. - Critiquing, proofreading and editing manuscripts, and assisting with the production process of publication.

Education

2008

BA Media and Communication Creative Writing

The University of Winchester

Aug 2005 - May 2008
  • Joint degree Media and Communication and Creative Writing. Semester spent on an exchange in the USA, University of Oregon – modules included Journalism and Media Theory. During the degree I was the Media and Film Newsletter producer, editor, and wrote articles for the newsletter. I also helped produce Vox-Pops for Children in Need 2007..

Awards

2015

Affiliate Member of CIM

  • Affiliate Member of the Chartered Institute of Marketing http://www.cim.co.uk

2014

Associate Member IDM

  • Associate Member of the Institute of Digital Marketing http://www.theidm.com