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Kate is a marketer with 8 years experience in design, branding, marketing communications, and campaign management. Her experience includes management of global brand campaigns and design of in-house global marketing collateral. She has a keen eye for detail, and loves to learn new skills. Outside of work, Kate loves to write and is working to get her first novel published. She has a passion for learning and is frequently learning new creative and design skills on skillshare.com and futurelearn.com. Get in touch: e: firstname.lastname@example.org / email@example.com t: 07880 236832Locked Pro Plan feature
In charge of the graphic design, copywriting and editing of all marketing and events collateral, charity adverts, and company documents. Management of the Perennial Shop catalogue, website editing, image management and stock assistance. Key Achievements: - Graphic design, copywriting, and production of annual Impact Report. - Management of the design and production of the Annual Report, and the GRBS Perennial Christmas catalogue 2017.
Responsible for design and copywriting of email marketing campaigns across 13 academic qualifications and 9 vocational qualifications. Managed the Launch and Nurture campaign planning and multiple channel delivery for both vocational and academic AQA subject qualifications. Collaborated with internal and external stakeholders to ensure projects are developed, planned and delivered within budget and timescales. Key Achievements: - 80% increase in expressions of interest in upcoming events and resources for new Design and Technology vocational qualifications. - Development and delivery of launch campaign for GCSE and A-level Design and Technology, with a 20% increase of customer engagement. - Planning and delivery of Commit to Teach campaign for A-level Dance, obtaining full market share and an additional 2% acquisition of new teachers. - Managing the webinar sessions for GCSE and A-level Design and Technology, as well as all marketing promotion. 50% conversion for attendance rates.
Key Achievements: - Relaunch of Professional Development Programme (PDP) route for Graduates to gain Chartered Membership. Campaign increased uptake by 66% in the first 12 months. - Launch of Student Communication and Upgrade Campaign. Achieved International growth of Student member subscriptions by 30%. - Promotion of the Fellowship Upgrade. Campaign run in 2014 with existing collateral - applications increased by 200% comparable from 2013 to 2014. Role: - In-house design and revisions to current marketing collateral and company documents. - Managing the company eDM campaigns including copywriting and template design. - Coordinating with agencies for marketing collateral design and print, SMS campaigns, and video production. - Producing marketing reports for CIOB branding and events. - General admin including CIOB magazine subscription enquiries, merchandise, and the management of the CIOB staff marketing portal.
Short-term contract Role included: - Establishing and managing the advertising for the annual Dubai International Arabian Race Day. - Managing the competition process for both the Race Day event and the Dubai Duty Free racing days. - Researching and managing the design, production and delivery of promotional items for the event. - Producing the e-invitation for the Dubai International Arabian Race Day press conference. - Collating the PR and marketing so to produce the finished post-event report for the Race Day.
Role included: - Gathering together the current Out-of-Home advertising information for Europe. - Processing purchase orders and assisting in the finance department. - Researching into site venues for future advertising.
Achievements: - Direct Mail to the COINS database. Increased enquiries by more than 20%. - Proposed, designed & produced taster brochure for new retirement village launch, Binswood Hall. Role included: - Website management for news and events, and reporting of engagement through Google Analytics. - Management of direct mail campaigns. - Correspondence and ongoing management with contact leads via the company database. - Designed and produced the Audley Staff Newsletter, improving staff engagement across the company. - Producing marketing material for events and activities at the villages. - Organising and managing the advertisement of the Audley Ltd retirement villages. - General office administration including finance and stationery order management.
Achievements: - Launch and management of the Discovered Authors Facebook, Twitter and Blog. Role included: - Producing marketing collateral for all new authors, including press releases. - Writing the book blurbs,, and writing, editing and managing the company website and blog. - Management of launch events for authors and new titles. - Critiquing, proofreading and editing manuscripts, and assisting with the production process of publication.
Joint degree Media and Communication and Creative Writing. Semester spent on an exchange in the USA, University of Oregon – modules included Journalism and Media Theory. During the degree I was the Media and Film Newsletter producer, editor, and wrote articles for the newsletter. I also helped produce Vox-Pops for Children in Need 2007..
Affiliate Member of the Chartered Institute of Marketing http://www.cim.co.uk
Associate Member of the Institute of Digital Marketing http://www.theidm.com