About me
I am a Strategy and Insight Director with 15 years experience developing brand Strategy for diverse brands, categories and markets. My ‘sweet spot’ is in identifying the right qualitative insights to answer big strategic or commercial questions and distilling learnings into clear, actionable strategy that grows brands. I'm also Co-Founder and Director of a successful beauty business in the USA, giving me unique experience of creating and managing a global brand first hand.
Work history
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DirectorEvans & Berski Ltd
Royal Leamington Spa, United KingdomFreelance
I am an Independent Strategy, Innovation & Insight Director specialising in Qualitative insight-led brand strategy and innovation. I work direct to client as well as via agencies, leading and supporting on: Brand and Innovation Strategy. Skills include Qualitative Moderation; Stimulus & Guide development; Qualitative Analysis; Strategic Debriefs; Stakeholder Interviewing; Workshop Facilitation and Concept Copywriting.
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DirectorClear M&CSaatchi
- London, United KingdomFull Time
Responsibilities included: leading and delivering multi-market Strategy, Innovation & Insight projects ranging brand positioning, entry strategy, range architecture, concept development and exploratory insight; key account management, business development and pitching and people development with 2 direct reports and 1 mentee
Skills
- Copy Concepts
- Qualitative Research
- Strategy Consulting
- Growth Strategy
- Innovation Strategy
- Design Strategy