? Managing the design and launch of the new ROADS website and ecommerce site. ? Responsible for managing all aspects of the online retail channel for all ROADS products. ? Organising and managing ROADS private and public events for all divisions e.g. Fragrances, Publishing and Film both nationally and internationally e.g. Blogger Outreach Dinners, Press Events, In-Store Events, Film Premieres etc. ? Creating ROADS video campaigns for all products and events. Managing all aspects from concept to delivery. ? Implementing a Digital Marketing Campaign which includes Google AdWords, Social Media, Online Videos, SEO and E-zine Marketing. ? Leading social media campaigns with increased engagement across all platforms and increased sales in US territories. ? Responsible for Blogger outreach and management in all territories. ? Liaising with ROADS distributors internationally and dealing with large high end retails store such as Barneys New York, Selfridges, Brown Thomas. ? Press Liaison Officer for national and international press contacts for the group. Dealing with PR agencies and reps worldwide. ? Managing of annual budget across all areas of marketing and communications. ? Acting as Executive Assistant to the CEO, including all related tasks e.g. diary and appointment scheduling, flight and hotel booking. ? Ensuring smooth and efficient running of the office and communication with all departments
Managed and edited the monthly IFI printed programme from inception to distribution liaising with contributors, printers and designers. ? Managed and reviewed the effective distribution of these materials both in Dublin and at national level. ? Ensured the effective marketing of IFI entire range of cultural activities and services, took major role in the design, with the marketing and PR colleagues, of promotional campaigns. ? Planned and implemented social media efforts, increasing levels of engagement and influence across all platforms. ? Coordinated press and dealt with all PR and media queries. ? Maintained a successful collaboration with all film distributors in the promotion of IFI cinema exhibition. ? Maintained and developed all online marketing activities, including the IFI website, weekly newsletters, daily membership databases, and other online initiatives.
Designed in conjunction with both leading industry and academic experts, the programme is designed to meet the requirements of marketing professionals looking to develop their digital marketing skills and knowledge. Participants on the programme benefit from a combination of exposure to cutting edge research, academic rigor, industry practice and applied workshop and projects. Lectures are delivered by experienced international and Irish experts from industry and practice. A core design element of this Masters programme is that you will be given many opportunities to apply your knowledge to real-world projects. As well as undertaking industry-relevant projects, you can work in a group to complete a major practical project in lieu of an individual dissertation. Projects are sourced from DCU's research centres, corporate clients or may be based on students' own insights and ideas.
This is a highly flexible programme, offering you a very wide range of two-subject combinations to degree level. In addition to academic rigour, you will acquire transferable skills designed to make you career-ready and equipped for employment and further study in Ireland or abroad. Over the course of your three-year degree, you will be able to pursue and develop your interests across a broad range of subjects. The Joint-Honours BA will help you become a disciplined and creative thinker, capable of expressing your thoughts coherently and persuasively