About me
Innovative Design Director with in-depth understanding of all aspects of retailing and
direct experience in product development, supply chain, merchandising, marketing, retail operations and multi-channel for international brands, including Miss Selfridge, Etam, BHS, Jon Adam, Marks and Spencer, Accessorize, Tesco and Debenhams as well as a significant grounding within the fashion forecasting industry. Extensive experience in
re-invigorating well known high street brands, re-establishing them as market leaders.
Specialist areas include: Womenswear, Accessories, Gifting, Kidswear, Swim & Beachwear, Nightwear & Lingerie. Retailers need to adapt to deliver to the needs of an ever evolving consumer mindset. I believe it is essential to identify the socio-economic trends and consumer data that drive both product design and retail strategies. A confident and experienced leader who engages, challenges and motivates teams to strive for excellence. Passionate about product and innovation, with a well-tuned intuition for spotting trends, colour and key product opportunities. More than 25yrs experience creating new design strategies encompassing product design and launch, market penetration, segmentation and brand management.
Work history
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Design Director Apparel and AccessoriesJasper Conran London
London, United KingdomFull Time
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DESIGN DIRECTOR FOOTWEAR, ACCESSORIES, SWIM & HOLIDAY, NIGHTWEAR, LINGERIE AND STYLE LABDebenhams PLC
- London, United KingdomFull Time
Responsible for product design & development of £300m own buy division
• Built team of 27 designers across footwear, accessories, swim, lingerie & StyleLAB
• Driving strategy, innovation and brand development
• Collaborative working relationships with designers such as Jasper Conran,
Julien Mcdonald, Matthew Williamson, John Rocha, Henry Holland, Ted Baker and Jenny Packham
+ Show more
Skills
- Team Leadership
- Strategic Design
- Trend Analysis
- Trend Forecasting
- Trend Prediction
- Product Development
- Product Design
- Critical Path
- Customer Analysis
- Sourcing
- Market Analysis
- Marketing Design
- Creative Art Direction