About me

Kate Dale started working life as a journalist and magazine editor before jumping into digital during the first dotcom boom (which she survived). She has created numerous websites from companies including Freeserve, Barclays and Sport England and is now in charge of Sport England’s digital strategy. Most recently this has involved using digital and social media to promote This Girl Can, an ad campaign that went viral within five days.

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Projects

• 60

  This Girl Can: Case StudySport England’s ‘This Girl Can’ campaign was based on a powerful insight. It got 2.8 million women exercising with a refreshingly honest portrayal of exercise…

Projects credited in

• 2

  Braving the Backlash - Event and white paperEmpowering brands to stand up against hate publicly Hate on social media is a growing problem, and one that’s being largely ignored by the industry. Even brands that claim to support diversity are alarmingly quiet on the issue of online hate. I oversaw a thought-leadership project for We Are Social to help brands publicly stand up against hate, instead of simply deleting or hiding it. Sweeping the problem under the carpet does not make the problem go away, especially for the communities that a

Skills

• Strategy
• Brand
• Digital Marketing
• Charity