12+ years of diverse experience and an entrepreneurial-mindset with a passion for Branding, Strategy, & Culture.
I have a diverse background - hybrid of business and creative. I am equal parts: Designer, MBA, entrepreneur, culture expert, corporate with a start-up mindset. In isolation, each experience brings an expertise and in total, the sum of these parts allows me to fully understand both the large scope complexities and small nuances inherent projects. This skill set helps me to build strategic and commercially-minded solutions in creative and innovative ways.
In my current role, I am situated at the intersection of brand, strategy, and culture, and I design and execute global initiatives. Current projects include agile working, innovation, change management, and culture transformation.
I am an entrepreneur, member of Startplatz innovation hub, and an active participant in entrepreneurial mentorship circles.
Please do not hesitate to contact me for opportunities or collaborations. Full CV and design portfolio is available upon request.
Work history
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Global Culture ManagerEsprit
Düsseldorf, GermanyFull Time
Main responsibilities:
• Strengthen Esprit Culture globally by designing and rolling-out cultural initiatives worldwide.
• Design and establish global framework for Esprit Cares, internal volunteer group, and develop regional chapters.
• Establish corporate values aligned with executive management strategy and external brand direction.
• Match business needs with charitable solutions under the Esprit Cares platform, such as Pop Up Sales and IT Donation programs.
• Pilot initiatives, such as Esprit Fit, Newbies group, and Mind Body & Earth Week.
• Project Manager for YES Centers, a charitable partnership of €1M with the YOU Foundation, a UNESCO affiliate, to build five schools in supplier countries.
• Manage Esprit Cares Trust, corporate charitable giving and community development.
• Understand intangible aspects, such as what makes people happy at work and how we can be a better employer, and link these aspects with tangible actions and initiatives, such as work-life balance, professional fulfillment, and a healthy workplace programs
• Work closely with multiple stakeholders across department and hierarchy, including Executive Management, Employee Unions/Worker’s Council, and international offices.
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Founder, Business DevelopmentThe Ovid Collective
Barcelona, SpainFull Time
Founder of The Ovid Collective, a globally-inspired fashion collection and curated lifestyle brand. Ovid is a fashion start-up using sustainable and ethical sourcing, plus a global artisan marketplace. Brand creation includes overall business model, market & brand strategy, content creation, e-commerce platform, website building, design & manufacturing, digital marketing, and partnerships with global artisans.
Investment and/or partnership opportunities welcome.
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Skills
- Adobe Graphics
- Business Development
- Digital
- Ecommerce
- Strategy
- Brand Management
- Activity Analysis
- Fashion Merchandising
- Customer Insights
- Digital Branding
Education
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MBAIESE Business School
- Barcelona, Spain
#1 MBA in Europe, #8 globally (The Economist 2016)
#7 MBA globally (Financial Times 2015)
President of Retail & Luxury Club
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CertificateParsons The New School Of Design
- New York, United States
Certificate in Fashion Design
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