About me
I'm a writer, editor and project manager with 13 years’ experience creating, editing and directing content for market-leading consumer titles, websites and brands with a fashion and beauty focus. Recent experience on major digital projects, including the development of a global e-commerce platform. I've recently relocated to London from Sydney and have a settlement visa with right to work in the UK.
Projects
- Jurlique websiteI was a member of the five-person Project Team to develop a new global e-commerce platform for Jurlique, Australia's #1 premium skincare brand. The project team had oversight of the developers, UX consultants, internal stakeholders, back-end integration, security, UAT and content. I was the content lead for the project and wrote the discovery content, landing page and category copy. (jurlique.com; jurlique.com.au; jurlique.co.uk).
- Jurlique Nutri-Define websiteNutri-Define is the biggest launch in Jurlique's 30-year history. An entirely new franchise in the upper-premium anti-ageing skincare category, I led the creation of the micro-site and was responsible for the site's copy, video production and photo shoot. A global launch, the site was rolled out in 12 countries and four languages. I also created the associated global social media campaign.
Work history
Writer & Editor
Global Content & Digital Manager
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An Australian natural skincare company in its thirtieth year, Jurlique has a presence in more than 20 countries and is the #1 prestige skincare brand in its home market. I was part of the Global Brand Marketing team in the Sydney head office, reporting to the Chief Marketing Officer and working closely with General Manager Product, Creative Director and Global Marketing Director.
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Skills
- Fashion
- Marketing PR
- Writing
- Copywriting
- Editing
- Lifestyle
- Social Media Marketing
- Proofreading
- Web Content
- Indesign
- Magento
- Sub-editing
- E-commerce
- Content and Media Writing
- Beauty Brands
Education
Bachelor of Arts
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English & History