Kate Gorrell Matthews
Available

Kate Gorrell Matthews

Graphic designerLondon, United Kingdom
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Pip Jamieson
Marylou Faure
Jennifer Hayashi
Kate Gorrell Matthews
Available

Kate Gorrell Matthews

Graphic designerLondon, United Kingdom
About me
Creative. American, Aquarian, 30-years- old, married to a Brit. Fast-paced, London-based future-chaser. I am a highly creative and dedicated graphic and web designer, with a passion for finding fresh and original solutions for over ten years. Combined with my level-headed and rational approach to clients’ needs has led to an expansive body of work with outputs for clients ranging from adidas, Chanel, Facebook, Pernod-Ricard, Plenaire, Public Health England, Reuters and Swarovski.
Projects
  • Digital School of the Future
    Digital School of the FutureAn initial concept for a landing page and guide for Commercial to launch the digital school of the future. A single-scroll landing page and digital handbook. Considerations were future-facing applications, a strong drive to download the guide across the page, and a way to build credibility with prestigious schools while remaining accessible and tech-centric.
  • Flamingo x Reuters: How Young People Consume News
    Flamingo x Reuters: How Young People Consume NewsThis was a project commissioned by Reuters to see what’s changing in how young people access news, and how news media might have to change approach to continue to draw in readers. After the report was completed, we developed the findings into a comprehensive report and digital presentation (see the Instagram story here: https://www.instagram.com/stories/highlights/17851609930573007/?hl=en).
  • Always Fresh Branding System
    Always Fresh Branding SystemAlways Fresh is an organic farm which grows all its own produce and delivers to individuals and restaurants, as well as selling at farmers’ markets. This job came in as a simple business card update, the client providing a new image for the back of her old cards. As we began discussing the update, I convinced her to allow me to provide a sample of my own work for the back that I felt was more professional and attractive. I created a series of watercolour sketches of the vegetables she grows to act as graphic elements for the brand, then moved on to develop a fresh and friendly logotype. In everything I aimed for a sustainable look that would support her in her sales to both new and old customers in far-ranging demographics.
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Work history
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    Graphic and web designer.Flamingo Global
    London, United KingdomFull Time
    Partnering with the senior designer to create all company and client materials: physical, print, and digital. Telling the brand story across a variety of applications and clients. Collaborating with team members to develop presentations in multiple styles while maintaining overall brand look and feel. Liaising with suppliers and stakeholders, locally and internationally. Working to tight deadlines to deliver final outputs. Overseeing and assisting in social media and email content creation and deployment through Instagram, LinkedIn, and Mailchimp. Leading design on £500 quarterly trend forecasting subscription, from initial concept to final roll-out, along with accompanying promotional and sales materials, digital and print. Some key subscribers are LVMH, Netflix, and Samsung. Designing client debriefs and company reports and presentations in Powerpoint, Keynote, Indesign, Squarespace and Webflow for audiences such as APG, ESOMAR, the MRS Awards, and BBC Developing motion and film materials with Final Cut Pro and AfterEffects for internal and external presentations, marketing and client outputs
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    StylistSelf Employed
    United StatesFreelance
    Selecting and purchasing clothing items for clients based on preference and budget. Suggesting future pieces for consideration. Providing wardrobe, makeup, and style consultations on request. Concepting outfits for a variety of scenarios and events. Contemporary, costume, or vintage. Abreast of fashion and trend Friendly and professional client interfacing Understanding of international sizings, fit, and fabric restrictions and benefits Ability to source items according to budget Working with a number of different body types, familiar with pros and cons of particular garments and figures
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Skills
  • Web Design
  • Visual Merchandising
  • Adobe Creative Suite
  • Layout
  • Branding Identity
  • UI Design
  • Illustration
  • UX Design
  • Content Copywriting
  • Personal Styling
Education
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    Bachelor of Fine Arts (BFA) honorsCalifornia State University, Long Beach
     - Long Beach, United States