Kate Hassard

Brand Marketing & Communications Specialist

Amsterdam, Netherlands
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About me

Intuitive and creative marketeer with an affinity for retail and branding and a flair for communications. Strategic thinker whose skills have developed in the entrepreneurial environments of disruptive, online-first lifestyle brands. Currently seeking brand marketing roles in Amsterdam or London, full-time or freelance.


  • Marketing
  • PR
  • Project Management
  • Communications
  • Strategy
  • Collaborations
  • Retail Experience
  • Team Coordination Management
  • Brand Growth
  • Local Marketing
  • Retail Brand
  • Copwriting

Companies I’ve worked with

  • Ace & Tate

    Ace & Tate

    • Fashion and Textiles
  • Good & Proper Tea

    Good & Proper Tea

    • Non Creative Industries
  • R

    Rain Communications

    • s


      Work history


      Brand Manager


      Apr 2017 - Dec 2018
      • Amsterdam, Netherlands
      • Full Time
      • First ever brand manager / creative marketeer. Brought in to define and introduce a new, purpose-led brand positioning to 300+ employees and develop a strategic roadmap to build brand awareness across 11 European markets. Led various creative and commercial initiatives, including the introduction of a year-round marketing campaign calendar and producing a brand book, brand story and manifesto (managing external agencies). As Brand & Organic Social Media Team Lead (2 FTE, 2 interns), I oversaw content creation for marketing campaigns and social media.


      Brand Communications Consultant

      Penhein Glamping

      Nov 2016 - Jan 2019
      • Amsterdam, Netherlands
      • Freelance
      • (Remote) project work for boutique glamping site in Wales, including: - Defining brand values, key message and tone of voice - Copywriting and content creation for website, email newsletters, blog - Planning and execution of seasonal marketing campaigns



      the green house

      Oct 2016 - Oct 2016
      • Amsterdam, Netherlands
      • Freelance
      • Proofing and editing of website and email copy for The Green House, a creative studio for branding, design and photography in Amsterdam.


      Marketing Consultant

      Good & Proper Tea

      Sep 2016 - Oct 2016
      • Amsterdam, Netherlands
      • Freelance
      • (Remote) Marketing & PR consultancy for London-based independent café and tea brand, Good & Proper Tea, including generating ideas for seasonal marketing activity and local activation, content planning and execution, and social media management.


      Retail Optimisation Manager

      Ace & Tate

      Aug 2015 - Jul 2016
      • Amsterdam, Netherlands
      • Full Time
      • Responsible for developing the role of offline retail as part of the omni-channel business model, including new store launches, in-store activations, and retail management. Opened the brand’s first flagship store in Germany in Berlin's Mitte district.


      Head of Brand Communications


      Jan 2012 - Jul 2015
      • London, United Kingdom
      • Full Time
      • All-round brand marketing role responsible for delivering a consistent brand experience across all online and offline marketing channels. Launched content platform to enable brand partnerships and storytelling on owned channels, shaped the PR and communications strategy in collaboration with external agencies, and provided creative direction for all product and lifestyle photography. Key stakeholder in communications planning and implementation of new product launches and seasonal marketing campaigns.


      Account Executive

      Rain Communications

      Feb 2010 - Dec 2011
      • London, United Kingdom
      • Full Time
      • Executed seasonal PR campaigns for a range of clients in the retail and lifestyle sectors, including John Lewis, McArthurGlen Group and American Express. Daily outreach to national and regional press, across consumer, trade, broadcast and digital media to generate news and features. Involved in planning and producing small to medium-sized press and industry events for clients (blogger breakfasts, round tables, retail launches).



      CIM Professional Diploma in Marketing

      Chartered Institute of Marketing

      Sep 2012 - Aug 2013
      • London, United Kingdom
      • 3 (of 4) modules completed


      BA, Joint Honours, English Literature & Art History

      University of Leeds

      Sep 2005 - Jun 2008
      • Leeds, United Kingdom