Intuitive and creative marketeer with an affinity for retail and branding and a flair for communications. Strategic thinker whose skills have developed in the entrepreneurial environments of disruptive, online-first lifestyle brands. Currently seeking next exciting permanent or freelance opportunity in Amsterdam or London.
(Remote) marketing project work for boutique glamping site in Wales, including: - Defining brand values, key message and tone of voice - Copywriting and content creation: website, email newsletters, blog - Planning and execution of seasonal marketing campaigns
Proofing and editing of website and email copy for The Green House, a creative studio for branding, design and photography in Amsterdam.
(Remote) Marketing & PR consultancy for London-based independent café and tea brand, Good & Proper Tea, including generating ideas for seasonal marketing activity and local activation, content planning and execution, and social media management.
Strategic planning and execution of retail marketing projects, including: - Local activation for new stores to boost brand awareness and engagement within the local community prior to opening and to ultimately drive footfall - Identifying opportunities and implementing initiatives to improve customer experience and optimise the performance of existing stores (sales and profitability) - Developing the role of offline retail as part of the omni-channel business model Retail expansion and management of first flagship store in Germany: securing location, new market business administration, recruitment, launch activity, ongoing retail management. - Project management: coordinating key stakeholders and managing timelines and budgets.
Progressing from Marketing Assistant to take the lead in marketing, PR & communications during a period of significant growth and development for the company (sold to Private Equity Jan 2015). Responsibilities included: - Ensuring consistency of the brand across all consumer-facing channels and assets, including email marketing, website & blog content, and events. Creative direction for all photography. - Devising off- and online PR and content strategies; developing new campaigns and overseeing their implementation by in-house teams and external agencies. - Identifying commercial opportunities and industry trends, leading to successful product collaborations, brand partnerships, PR stories and new product development projects. - Planning and coordinating product launches with the Buying & Merchandising and E-commerce teams.
- Execution of seasonal PR campaigns for a range of clients in the retail and lifestyle sectors, including John Lewis, McArthurGlen Group and American Express. - Daily engagement with national, regional, consumer, trade, broadcast and digital media to generate news & features. - Event management, contribution to strategy development and involvement in new business pitch process.
3 (of 4) modules completed