I'm a discerning, down-to-earth brand marketeer with a flair for storytelling. I provide brand marketing consultancy for start-ups and small businesses, helping Founders and their teams to shape their brand strategy, sharpen their messaging and make meaningful connections with their target audience.
Happiest when making and sharing new discoveries in design, travel, food, and culture. Currently seeking freelance brand marketing and copywriting roles. Open to local and/or remote.
Work history
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Freelance Brand Marketing ConsultantFreelance
Amsterdam, NetherlandsFreelance
Delivering strategic consultancy and creative services to start-ups and small businesses across a range of industries, including travel, health, luxury fashion and FMCG. Acting as an in-house, one-person agency, I provide ‘plug and play’ services that facilitate growth - from hands-on execution of tactical short-term projects, to concepting ideas and structuring plans for long-term brand-building initiatives.
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Brand ManagerTravelBird
- Amsterdam, NetherlandsFull Time
As the first ever brand manager for this scale-up travel company, I was responsible for defining and implementing a new, purpose-led brand positioning. I managed the internal rollout to 300+ employees, and developed the strategic roadmap designed to increase brand awareness across 11 European markets.
Led various creative and commercial initiatives, including the introduction of a year-round marketing campaign calendar and producing a brand book, brand story and manifesto (managing external agencies).
As Brand & Organic Social Media Team Lead (2 FTE, 2 interns), I oversaw content creation for marketing campaigns and social media.
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Skills
- Marketing
- PR
- Project Management
- Communications
- Strategy
- Collaborations
- Retail Experience
- Team Coordination Management
- Brand Growth
- Local Marketing
- Retail Brand
- Copwriting
- Copyediting
- Editorial Content
- Product Launch
Education
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CIM Professional Diploma in MarketingChartered Institute of Marketing
- London, United Kingdom
3 (of 4) modules completed
BA, Joint Honours, English Literature & Art HistoryUniversity of Leeds
- Leeds, United Kingdom