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Kate Hassard

Freelance Marketing & Communications Consultant

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  • LevelMid Level
  • LocationAmsterdam, Netherlands
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Marketing Specialist - Marketing Communications Specialist - Public Relations

About me

Intuitive and creative marketeer with an affinity for retail and branding and a flair for communications. Strategic thinker whose skills have developed in the entrepreneurial environments of disruptive, online-first lifestyle brands. Currently seeking next exciting permanent or freelance opportunity in Amsterdam or London.


  • Marketing
  • PR
  • Project Management
  • Communications
  • Strategy
  • Collaborations
  • Retail Experience
  • Team Coordination Management
  • Brand Growth
  • Local Marketing
  • Retail Brand

Work history


Marketing Consultant

Penhein Glamping

Nov 2016
  • Amsterdam, Netherlands
  • Freelance
  • (Remote) marketing project work for boutique glamping site in Wales, including: - Defining brand values, key message and tone of voice - Copywriting and content creation: website, email newsletters, blog - Planning and execution of seasonal marketing campaigns



The Green House

Oct 2016 - Oct 2016
  • Amsterdam, Netherlands
  • Freelance
  • Proofing and editing of website and email copy for The Green House, a creative studio for branding, design and photography in Amsterdam.


Marketing Consultant

Good & Proper Tea

Sep 2016 - Oct 2016
  • Freelance
  • (Remote) Marketing & PR consultancy for London-based independent café and tea brand, Good & Proper Tea, including generating ideas for seasonal marketing activity and local activation, content planning and execution, and social media management.


Retail Optimisation Manager

Ace & Tate

Aug 2015 - Jul 2016
  • Amsterdam, Netherlands
  • Full Time
  • Strategic planning and execution of retail marketing projects, including: - Local activation for new stores to boost brand awareness and engagement within the local community prior to opening and to ultimately drive footfall - Identifying opportunities and implementing initiatives to improve customer experience and optimise the performance of existing stores (sales and profitability) - Developing the role of offline retail as part of the omni-channel business model Retail expansion and management of first flagship store in Germany: securing location, new market business administration, recruitment, launch activity, ongoing retail management. - Project management: coordinating key stakeholders and managing timelines and budgets.


Brand Communications Manager

Jan 2012 - Jul 2015
  • London, United Kingdom
  • Full Time
  • Progressing from Marketing Assistant to take the lead in marketing, PR & communications during a period of significant growth and development for the company (sold to Private Equity Jan 2015). Responsibilities included: - Ensuring consistency of the brand across all consumer-facing channels and assets, including email marketing, website & blog content, and events. Creative direction for all photography. - Devising off- and online PR and content strategies; developing new campaigns and overseeing their implementation by in-house teams and external agencies. - Identifying commercial opportunities and industry trends, leading to successful product collaborations, brand partnerships, PR stories and new product development projects. - Planning and coordinating product launches with the Buying & Merchandising and E-commerce teams.


Account Executive

Rain Communications

Feb 2010 - Dec 2011
  • London, United Kingdom
  • Full Time
  • - Execution of seasonal PR campaigns for a range of clients in the retail and lifestyle sectors, including John Lewis, McArthurGlen Group and American Express. - Daily engagement with national, regional, consumer, trade, broadcast and digital media to generate news & features. - Event management, contribution to strategy development and involvement in new business pitch process.



CIM Professional Diploma in Marketing

Chartered Institute of Marketing

Sep 2012 - Aug 2013
  • 3 (of 4) modules completed


BA Joint Honours English and History of Art

University of Leeds

Sep 2005 - Jun 2008
  • Leeds, United Kingdom