Join The–Dots

Kate Hassard

Freelance Marketing & Communications Consultant

  • Create New List
FollowUnfollow

Join our Pro Plan to message Kate

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelMid Level
  • LocationAmsterdam, Netherlands
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Marketing Specialist - Marketing Communications Specialist - Public Relations

About me

Intuitive and creative marketeer with an affinity for retail and branding and a flair for communications. Strategic thinker whose skills have developed in the entrepreneurial environments of disruptive, online-first lifestyle brands. Currently seeking next exciting permanent or freelance opportunity in Amsterdam or London.

Skills

  • Marketing
  • PR
  • Project Management
  • Communications
  • Strategy
  • Collaborations
  • Retail Experience
  • Team Coordination Management
  • Brand Growth
  • Local Marketing
  • Retail Brand

Work history

Currently

Marketing Consultant

Penhein Glamping

Nov 2016
  • Amsterdam, Netherlands
  • Freelance
  • (Remote) marketing project work for boutique glamping site in Wales, including: - Defining brand values, key message and tone of voice - Copywriting and content creation: website, email newsletters, blog - Planning and execution of seasonal marketing campaigns

2016

Copywriter

The Green House

Oct 2016 - Oct 2016
  • Amsterdam, Netherlands
  • Freelance
  • Proofing and editing of website and email copy for The Green House, a creative studio for branding, design and photography in Amsterdam.

2016

Marketing Consultant

Good & Proper Tea

Sep 2016 - Oct 2016
  • Freelance
  • (Remote) Marketing & PR consultancy for London-based independent café and tea brand, Good & Proper Tea, including generating ideas for seasonal marketing activity and local activation, content planning and execution, and social media management.

2016

Retail Optimisation Manager

Ace & Tate

Aug 2015 - Jul 2016
  • Amsterdam, Netherlands
  • Full Time
  • Strategic planning and execution of retail marketing projects, including: - Local activation for new stores to boost brand awareness and engagement within the local community prior to opening and to ultimately drive footfall - Identifying opportunities and implementing initiatives to improve customer experience and optimise the performance of existing stores (sales and profitability) - Developing the role of offline retail as part of the omni-channel business model Retail expansion and management of first flagship store in Germany: securing location, new market business administration, recruitment, launch activity, ongoing retail management. - Project management: coordinating key stakeholders and managing timelines and budgets.

2015

Brand Communications Manager

sofa.com

Jan 2012 - Jul 2015
  • London, United Kingdom
  • Full Time
  • Progressing from Marketing Assistant to take the lead in marketing, PR & communications during a period of significant growth and development for the company (sold to Private Equity Jan 2015). Responsibilities included: - Ensuring consistency of the brand across all consumer-facing channels and assets, including email marketing, website & blog content, and events. Creative direction for all photography. - Devising off- and online PR and content strategies; developing new campaigns and overseeing their implementation by in-house teams and external agencies. - Identifying commercial opportunities and industry trends, leading to successful product collaborations, brand partnerships, PR stories and new product development projects. - Planning and coordinating product launches with the Buying & Merchandising and E-commerce teams.

2011

Account Executive

Rain Communications

Feb 2010 - Dec 2011
  • London, United Kingdom
  • Full Time
  • - Execution of seasonal PR campaigns for a range of clients in the retail and lifestyle sectors, including John Lewis, McArthurGlen Group and American Express. - Daily engagement with national, regional, consumer, trade, broadcast and digital media to generate news & features. - Event management, contribution to strategy development and involvement in new business pitch process.

Education

2013

CIM Professional Diploma in Marketing

Chartered Institute of Marketing

Sep 2012 - Aug 2013
  • 3 (of 4) modules completed

2008

BA Joint Honours English and History of Art

University of Leeds

Sep 2005 - Jun 2008
  • Leeds, United Kingdom