About me

Kate Nightingale is a consumer psychologist and brand strategist. She is a founder of Humanising Brands, a strategy and innovation agency for challenger brands. Our mission is to create a better world by making brands more HUMAN. Kate works with retail and other consumer brands across brand strategy, customer experience, design, and innovation. From category defining start-ups, through scale-ups in need of a serious brand strategy pivots to national and global brands adapting their brand strategy and innovating. Kate’s expertise is especially sought after by brands that aim for true differentiation not only in the market but more importantly in consumers’ minds. Throughout the years Kate worked with brands like Swarovski, Dowsing & Reynolds, Klarna, Harvey Nichols, Samsung, Zopa Bank, Disney, Crowd DNA as well as various start-ups and large established luxury marketplaces. Kate founded Humanising Design in October 2022, an insight platform at the intersection of design and science. Sharing inspiring and mindbending content spanning all design disciplines from architecture, through branding and UX to product and material design. We envisage the world where design and science collaborate seamlessly together to create a better world and human experience. Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent’s University and London College of Fashion. She speaks at numerous industry conferences (Future Stores, eTail Europe, Future Branches, Global Female Leaders) and is often approached by press including The Business of Fashion, Vogue, Sky News, BBC News and Channel 4 News.

QuestionsProjectsExperienceTeam

• I am looking for challenger brands (start-ups & scale-ups) that need brand strategy work done to grow their business.

Work history

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Editor-in-Chief & FounderHumanising Design
Jan 2022London, United KingdomPart Time
We are an inspiration platform which operates at the intersection of design and science. We envisage the world where design and science collaborate seamlessly together to create a better world and human experience. All design is richer with science and all science is more beautiful with design. It is a symbiosis, an organic collaboration, which brings us closer together to our humanity. All design is created by humans and for humans yet needs to co-exist in the ecosystem of our beautiful planet Earth. This balance between human, nature, design and science is our inspiration for this platform. We exist to spread the knowledge, vision, creativity and remove the divisions between these areas of study and practice. We inspire better future and human experience. www.humanising-design.com
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Consumer Psychology LecturerRegent's University London
Sep 2018London, United KingdomFreelance
I am visiting lecturer in consumer psychology and consumer behaviour covering such subjects as: shopping motivations, emotions and other affective states, decision making, memory, sensory marketing, experiential marketing, multisensory store design, identity, customer loyalty and engagement, brand personality and customer experience. All focused on aplication of the science to the practice of marketing and customer experience for consumer brands.

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Skills

• Consumer Behaviour
• Brand Strategy
• Retail
• Design
• Insights
• Marketing
• Innovation
• Customer Segmentation
• Retail Design
• Ecommerce