About me

I help businesses and content creators build profitable online presence and live the life doing what they love. I’m energised by working with people who are committed to grow, and are passionate about what they do. I have over 6 years of experience in marketing and strategy working for arts & culture organisations and brands. I hold a First Class Honours degree in Design for Branded Spaces from the University of the Arts London.

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Projects

• 3

  UAL Strategy 2022-2032I was 1 of 9 designers commisioned to interpret and visualize UAL's Strategy for 2022-2032. https://www.arts.ac.uk/about-ual/strategy-and-governance/strategy

Work history

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Marketing Strategist and ManagerSelf-employed
Nov 2023London, United KingdomFreelance
Client: Cornelia Grimsmo - I devised and implemented strategy that led to a 132% increase in Instagram followers, reaching 125K, expanded reach from 150K to 4.7M, and boosted engagement from 9K to 290K accounts in 3 months of our partnership, significantly enhancing the value of partnership and collaboration opportunities with the likes of Jean Paul Gaultier. Additionally, we grew the Tik Tok audience to 8.5K followers (+13%) within the first 5 weeks. - Overseeing creative development and offering input throughout the project lifecycle: ideating, collaborating and providing guidance on partnerships and campaigns; crafting pitches and reaching out to brands.
Brand Strategistventurethree
May 2022 - Sep 2022London, United KingdomFull Time
- Developed an omnichannel experience strategy for Rayo (Radio & Music) and BYJU'S Early Learn, used creative and strategic thinking to balance logic, data, and patterns, enhancing human experiences in digital and physical spaces. - Conducted in-depth research, competitor analysis for King (The Candy Crush) Loyalty Programme, Xfinity Rewards and Payoneer; identified challenges, key market opportunities and strategic recommendations for differentiation; translated findings into credible and compelling insights to unlock creative solutions. - Spearheaded primary research and contributed to: RSPCA pitch, brainstorming & idea generation for Matter + Gulp (Footprint Fund), Reset Women & Sexual Harassment brief, and architecture strategy for Venturethree.

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Skills

• Social Media Marketing
• Marketing Consulting
• Marketing Management
• Digital Marketing
• Brand Strategy
• Brand Creative Strategy

Education

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Certified Brand StrategistLevel C – USA – Marty Neumeier
May 2021 - May 2021United States
Key strategic principles, including: differentiation, core purpose, customer needs, category mapping, business scaling
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Certified Brand SpecialistLevel C – USA – Marty Neumeier
Jan 2021 - Jan 2021United States