About me
A CIM Qualified Senior Marketer with 10 years’ experience and a proven track record across a
variety of industries. From building foundations in Art-Tech start-ups to delivering innovation and
growth within blue-chip global market leaders (including Amazon & AkzoNobel).
My key strengths are my creative and strategic mindset, my strong communication and stakeholder
management skills, and my ability to mentor and develop a team efficiently.
Work history
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Senior Marketing ManagerArtscapy
- London, United KingdomFull Time
Responsible for heading the marketing department; creating and implementing the marketing strategy for both short-term quick-wins and long-term sustained growth, whilst line managing, mentoring and developing a team of two marketing executives.
• Working with the founders to clearly define their key business objectives, and in turn I defined and agreed the departmental marketing objectives with them.
• Quickly built and began executing the marketing strategy based on solid marketing principles and
experience applied to a niche and complex market.
• Created a detailed campaign brief for the company’s first major digital marketing campaign, engaging all key stakeholders on the project, managing all key components to success, including the promotional
mechanic, the advert creatives, all CRM comms, technical embeds (i.e. pixels & UTM tags), website landing page, infotorial video, weekly reporting.
• Managed relationship with the media-buying agency, keeping a close eye on spend versus ROI across all channels (socials, display, YouTube) throughout the company’s first major digital campaign. Interpreted data to continually adapt/optimise spend on a results-driven basis of attaining high-quality leads.
• Pursued alternative supporting tactics to bolster the paid social/display campaign, such as paid for
advertising space on appropriate industry-relevant websites, ensuring all links were tagged and
measurable (offering much improved CPA).
• Sourced, negotiated and onboarded high-quality PR agency specialising in the field, and led the
relationship with them to draw up a sustainable growth plan for 2022 which delivered on the key
marketing objectives. This included methods to raise awareness of and attract key target audience
members to artscapy.com through a blend of digital and IRL events and tactics.
• Grew the social media following on Instagram +380% (from 364 to 1,384) over a 6-month period, focusing on high-quality acquisitions based on curated content as well as establishing relationships and plans with art influencers/ambassadors to drive further high-quality organic growth.
• Led and project managed the company’s first major partnership with a B2C Fine Art Fair (The London Art Fair), including internal and external stakeholder management, development of creative ideas and
implementation strategy, both for digital and IRL execution.
Marketing ManagerVortic
- London, United KingdomFreelance
Responsible for shaping and executing marketing activities from grassroots, with an initial focus on:
• Deep dive analysis and reporting using Google Analytics results and qualitative analysis for major
campaigns/exhibitions held on the website.
• Weekly reporting on topline performance of website and social media.
• Building and managing relationships with current and prospective clients.
• B2B website customer journey.
• Mapping email journey for newsletter signup/enquiries and finalising content and copy.
+ Show more
Skills
- PR Strategy
- Advertising Campaigns
- Project Management
- Marketing Strategy
- Marketing Campaigns
- Brand Activation
- Mentoring
- Leadership
- Stakeholder Engagement
- Stakeholder Management
Education
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Bachelor of Arts (BA) The Courtauld Institute of Art
London, United Kingdom
History of Art - Upper 2:1
Prize for the best dissertation in the modern period