Click here for an interactive prototype "About Me": https://bit.ly/intro2me
Portfolio: https://uxfol.io/katrush
Website: katherinerushton.com
Studied the Sciences at University then delved into the world of TEFL and teaching. Then I went back to University and studied Environmental Management and became an Energy/Environmental Analyst. I missed the connection with the consumer and switched to a career in community as a Community Manager/Strategist.
I am hyper creative and enjoy connecting with people, so I studied UX/UI design with AllWomen (www.allwomen.tech). My final project - Wild Spy - uses gamification to help kids identify local wildlife (a combination of Pokemon Go and photo-recognition). The inspiration for this project came from my experiences in teaching, studies in Environmental Management and work on the Red Bull Mind Gamers project.
I am a Global Associate for Sense Worldwide and a member of the AllWomen Alumni Committee
My passions outside of work include travelling, kayaking, attending hackathons and participating innovation/idea contests.
At hackathons, I usually take the role of the ideator/marketer/product manager/designer and I really enjoy pitching.
Work history
I
I
Community StrategistIovia
- United KingdomFull Time
- Developing communities from scratch for brands which are a win-win for the consumer and brand
- Undertaking research into community topics and users including preparing and sharing surveys, conducting user interviews
- Developing clear problem and solution statements
- Developing community personas, user flows and more
- Managing existing communities
- Planning and running online focus groups including report writing
- Preparing proposals for new communities including budgeting and KPIs
- Managing budgets and disbursing prizes
- Producing quarterly reports
- Writing articles, blog posts and newsletters
- Producing content for communities and developing guides to help community members improve the quality of their content and ensure it complies to brand guidelines
- Developing designs for community posts and ads
- Recruitment of new members to communities including designing and developing a recruitment plan
- Developing and running Facebook ads including A/B testing
- Designing and running influencer programs to launch communities including producing briefs, running checks on influencers, designing and measuring the success of influencer campaigns
- Liaising with legal teams, marketing departments and tech teams
- Giving feedback on wireframes and testing platforms
"IOVIA is a consumer participation company. We partner with brands to drive growth and create new ways of doing business. Our vision is to fundamentally change the way the world’s most loved brands work with and value their consumers.We call this Participation Commerce™. Learn more at www.iovia.io."
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Challenge/Project ManagerRed Bull Mind Gamers
- Vienna, AustriaFreelance
Two successive contracts.
My role included:
- Developing monthly online challenges (concept, plan etc.) in conjunction with partners around a topic e.g. Optical Illusions with the Museum of Illusions. Each monthly challenge was a "micro learning" - introduction, learning exercise and test.
- Preparing briefs and hiring developers, designers and artists to produce deliverables for these challenges e.g. video content, designs, games
- Liaising with the legal team and social media team
- Producing copy for the website for the challenges
- Managing the budget for the challenges - expenses and invoicing
- Developing and monitoring progress towards KPIs for the challenges and reporting on progress
- Developing "sales" pitch decks
- Recruiting participants for the challenges and selecting winners, distributing and organising prizes
- Reaching out to potential new partners
- Helping to develop a brief for a platform upgrade and platform testing
I also attended gaming conferences e.g. frog, events e.g. Rubik's Cube World Championships Qualifiers and was a preliminary judge for the "Most Innovative" category for Games for Change Awards in 2018
"Every month Red Bull Mind Gamers, working with expert partner institutions and designers, will release a new themed challenge to help you improve your mind skills in one of six core competencies: memory, creativity, musicality, strategy, visual intelligence, and logic."
https://mindgamers.redbull.com/challenges
Skills
- UX Design
- Community Management
- Strategy
- Prototyping
- Sketch
- Adobe
- Research
- Project Management
- UI Design
- Market Research