About me

Youth & Kidswear Specialist I have over a decade of experience living and working in London and Stockholm with International companies including H&M, Disney and Li & Fung, creating collections and strategies for store and online platforms. With an up-to-date understanding of global and niche customers, gained through extensive research, sales analysis and travel to all major markets. I specialise in Kidswear 1.5 to 14 years and young Men’s and Womenswear, both licensed and own brand. With experience coaching and developing junior teams, graphic designers and freelancers.

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Projects

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  Design Collaboration Nathalie Lété x H&M KidsIt was so much fun to work on this design collaboration for H&M Kids x Parisian artist Nathalie Lété. Spring Summer 2019
• Conscious Collaboration - H&M KidsI worked as a Senior Designer on this concious collaboration for H&M kids. Helping bring the beautiful illustrations of Jonas Claesson to life as a capsual childrenswear collection for Easter 2018. An ocean theme with a humorous edge. This collaboration with Swedish illustrator Jonas Claesson x H&M was developed in100% conscious fabrics, with a soft, playful feel. Dip dye, embroidery, digital prints and neon details combine to create an easy to wear, lovable collection of spring garments. Ages

Work history

Senior Product Designer H&MH&M
Jan 2016 - Oct 2018Stockholm, SwedenFull Time
This role required innovation and leadership on a daily basis: inspiring and developing assistant designers, working closely with in-house graphic teams, driving the trend direction for my department and providing an overview of the whole collection. I worked closely with the buyers, balancing the creative and commercial expectations for each collection, ensuring innovation and news value while securing competitive results.
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DesignerSelf Employed
May 2013 - Dec 2015London, United KingdomFreelance
I worked at Senior Designer level creating menswear and boyswear for UK and global markets. Clients included: Global Brands Group, Disney, Courage & Kind, The Fabelists and Blag.

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Skills

• Childrenswear
• Trend Forecasting
• Trend Reporting
• Garment Design
• Research
• Technical Drawing
• Range Building
• Colour Palette
• Licensing
• Management

Education

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BA (Hons) Fashion DesignLeeds College of Art
Sep 2003 - Jul 2006Leeds, United Kingdom
I received a 2:1 Fashion & Clothing BA HONS