Kate Williams

Fashion Designer & Trend Forecaster

London, United Kingdom
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About me

Youth & Kidswear Specialist I have over a decade of experience living and working in London and Stockholm with International companies including H&M, Disney and Li & Fung, creating collections and strategies for store and online platforms. With an up-to-date understanding of global and niche customers, gained through extensive research, sales analysis and travel to all major markets. I specialise in Kidswear 1.5 to 14 years and young Men’s and Womenswear, both licensed and own brand. With experience coaching and developing junior teams, graphic designers and freelancers.

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  • Childrenswear
  • Trend Forecasting
  • Trend Reporting
  • Garment Design
  • Research
  • Technical Drawing
  • Range Building
  • Colour Palette
  • Licensing
  • Management

Companies I’ve worked with

  • H&M


    • Fashion and Textiles
  • S

    Self Employed

    • L

      Li & Fung

      Work history


      Senior Product Designer H&M


      Jan 2016 - Oct 2018
      • Stockholm, Sweden
      • Full Time
      • This role required innovation and leadership on a daily basis: inspiring and developing assistant designers, working closely with in-house graphic teams, driving the trend direction for my department and providing an overview of the whole collection. I worked closely with the buyers, balancing the creative and commercial expectations for each collection, ensuring innovation and news value while securing competitive results.


      May 2013 - Dec 2015
      • London, United Kingdom
      • Freelance
      • I worked at Senior Designer level creating menswear and boyswear for UK and global markets. Clients included: Global Brands Group, Disney, Courage & Kind, The Fabelists and Blag.



      Li & Fung

      Jan 2009 - May 2013
      • London, United Kingdom
      • Full Time
      • I worked at Designer & Junior Designer level for a supplier, creating commercial ranges of young Menswear and Boyswear for the UK high-street, with a focus on jersey and licensed collaborations.



      BA (Hons) Fashion Design

      Leeds College of Art

      Sep 2003 - Jul 2006
      • Leeds, United Kingdom
      • I received a 2:1 Fashion & Clothing BA HONS