Youth & Kidswear Specialist I have over a decade of experience living and working in London and Stockholm with International companies including H&M, Disney and Li & Fung, creating collections and strategies for store and online platforms. With an up-to-date understanding of global and niche customers, gained through extensive research, sales analysis and travel to all major markets. I specialise in Kidswear 1.5 to 14 years and young Men’s and Womenswear, both licensed and own brand. With experience coaching and developing junior teams, graphic designers and freelancers.Locked Pro Plan feature
This role required innovation and leadership on a daily basis: inspiring and developing assistant designers, working closely with in-house graphic teams, driving the trend direction for my department and providing an overview of the whole collection. I worked closely with the buyers, balancing the creative and commercial expectations for each collection, ensuring innovation and news value while securing competitive results.
I worked at Senior Designer level creating menswear and boyswear for UK and global markets. Clients included: Global Brands Group, Disney, Courage & Kind, The Fabelists and Blag.
I worked at Designer & Junior Designer level for a supplier, creating commercial ranges of young Menswear and Boyswear for the UK high-street, with a focus on jersey and licensed collaborations.
I received a 2:1 Fashion & Clothing BA HONS