Gemstone jewellery specialist and GIA graduate with over ten years of experience in the industry, currently advising brands, educational institutions, charities and private clients. Focused on creating tangible strategy that increases quality and capacity throughout the supply chain, be that through gemmological training, buying, manufacturing, product or brand development. My clients include Annoushka, Amrapali, Aspreys, African Development Bank, Goldsmiths Company, MEDA, Noor Fares, Pragnells, and Turquoise Mountain. I use a tailored approach, focusing on strategic product development and branding along with an extensive knowledge of both the international market and supply chain to translate strategy into action and revenue, whilst fostering effective communication and collaboration.
As Creative Projects Manager to Turquoise Mountain I am working on initiatives in Myanmar, Afghanistan, Saudi Arabia and Jordan. A preservation of traditional heritage at risk is tantamount to all projects however the provision of jobs and a long-term sustainable income is the goal. I create market links and work on developing product in line with the artisan’s capabilities as well as international market demand. I spent 3 months in Kabul working with the jewellery team to increase productivity and quality.
Experienced in researching and analysing the jewellery value chain; I am currently working for the African Development Bank (AfDB) on a project entitled 'The case for Jewelry Manufacturing and its Impact on Value Addition, Job Creation, and the Economic Empowerment of Women'. 2019 took me to Ethiopia; a study on their Gemstone and Jewellery sector was carried out with the goal of identifying strengths, gaps and weaknesses in the supply chain and market, and generating strategic recommendations to take advantage of the opportunities to improve the local, tourist and international presence in the sector, as well as build production capacity and quality of final products.
AREAS OF EXPERTISE
◊ Gemmology
◊ Branding and business development
◊ Product development & pricing
◊ Cultivating connections within an extensive worldwide supplier & wholesale network
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