About me

As a Content Editor with over 5 years of experience in the digital marketing realm, I specialise in strategising, researching and creating captivating, informative and performance-driven content. Content is an overused term, and there's a heck of a lot of it out there. My goal is always to create something that is more than a keyword-heavy ploy for empty, uninterested visits. If content is a vessel, it needs to take the reader, watcher, or listener somewhere, and the journey should be memorable and engaging.

PostsProjectsExperienceTeam

Projects

• Still European, Still FriendsI worked with Birdsong London, XXY Magazine and Still European to create these photographs to be featured in a limited edition zine. The zine aimed to showcase specially designed t-shirts while sharing the voices of a group of young activists. Alongside photographer Lamisa Khan, we spent a day in East London shooting some incredible young people. The following images are a few of my own shots for the zine.
• 1

  Faces: MariaFaces are fascinating to photograph. So much can be discerned from one single shot of a person at a particular moment. In these photos with my good friend Maria, I play with the use of sunlight and colourful city settings.

Work history

B
B
Digital EditorBetter.co.uk
May 2019 - Aug 2023London, United KingdomFull Time
From SEO to all things content, in this role, I’ve developed and implemented effective content strategies for the website and social media platforms. This, along with managing a team of freelance writers, helped me on my mission to expand Better’s content and reach more hopeful homebuyers. I worked closely with product and design, as well as PR to formulate compelling UX copy and thought-provoking press releases. Regularly reporting performance metrics to the wider teams was part and parcel of the role and a key way for me to stay on top of those KPIs.
L
L
Digital ExecutiveLast Word Media
Mar 2019 - Apr 2019London, United KingdomFreelance
- SEO and assisting set-up/running of Google Ads campaign - Updating and optimising Wordpress content - CMS/website administration - Building and scheduling email newsletters - Photo retouching via Photoshop - Layout and site design

+ Show more

Skills

• Content Writing
• PR
• Microsoft Office
• Social Media
• Content SEO
• Content Editing
• Editorial Content
• Photography
• Portrait Photography
• Adobe Indesign

Education

R
R
English Literature and Film StudiesRoyal Holloway, University of London
Sep 2014 - Jul 2017Egham, United Kingdom