Katherine Busby
Available

Katherine Busby

Head of Social MediaBarcelona, Spain
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Katherine Busby
Available

Katherine Busby

Head of Social MediaBarcelona, Spain
About me
10 years working in global content marketing operations across multiple sectors. Successfully led cross-functional, cross-disciplinary teams to support in-country marketing at all stages of the customer lifecycle. Creative thinker, using data-driven insights to produce effective business solutions in fast-paced environments. Adept at C-level stakeholder management and delivering transformational partnership initiatives. Native English speaker with professional proficiency in French, Spanish and Catalan.
Work history
    I
    I
    Head of Social MediaIWG
    Barcelona, SpainFull Time
    - Multichannel strategy to generate organic traffic and engagement through social media - Goals: audience development, user acquisition, building out accounts, QA and community management - Performance analytics and metrics reporting - Social media and customer service partnership - Employee advocacy programme management - E-reputation on social media - Agency management
Skills
  • Editing
  • Lead Generation
  • Research
  • Article Writing
  • Marketing
  • Social Media
  • Analytics Tools
  • B2B Editorial
Education
    E
    E
    MBAEAE Business School
    Barcelona, Spain
    U
    U
    MAUniversity of Oxford
     - Oxford, United Kingdom
Awards
    U
    U
    Domus ScholarshipUniversity of Oxford