About me

My results orientated nature within the marketing sector means I have a proven track record of providing exemplary work ethic to projects. As a recent graduate from Bournemouth University, with a predicated 2:1 honours degree in the CIM accredited course of Advertising, I have undertaken a placements within internationally acclaimed and award winning organisations such as TOMY and 3 Sided Cube. These placements have enabled me to develop not only specific marketing industry experience, but also a valuable and transferable skill-set in this innovative sector. I am looking to secure a position in a marketing organisation, where I can bring immediate and strategic value and develop current skillset further.

QuestionsProjectsExperienceTeam

Projects

• Graphic DesignA small selection of the work I produced during my year of study at the Arts University Bournemouth, within group projects at Bournemouth University and within my own time.
• Website Design and ContentThe Entertainer advised that we update the Pokemon branded webpage to their latest webpage template. Therefore, I carried out he following actions to ensure this project was carried out successfully. > Liaised with the Pokemon toys marketing communications manager to understand the direction of the creative brief > Discussion with the U.S design team to clarify the creative brief and state design deadlines > Communication with the Pokemon company for the approval of the content designed for the webpage > Once the assets were approved this was sent to the internal account manager of The Entertainer
• Product LaunchesInspired by the classic Pop Up Pirate game, TOMY added Pop Up Olaf in Spring to their family game portfolio. I assisted with the following B2B and B2C marketing communications activities to raise awareness of the launch: > 30 second TV advertisement > Creation and implementation of publications to the trade > Content creation for TOMY UK owned media > Creation and implementation of social media competition for European markets
• Office MakeoverI managed the design and implementation of the office banners for the TOMY UK and TOMY Europe offices. The following tasks were developed over a two month timeline: > Worked alongside the EMEA marketing communications manager to gather insight and aid my project direction > Organised a meeting with the marketing director to understand total budget > Discussion with the design team to explain the direction of the creative brief > Liaised with an external manufacturing company to organise the logistics of the banners > Meeting with the European teams to present the artwork and amend where relevant
• TOMY EU Website RefreshTOMY Europe revised the website pages and introduced the U.S website software to strengthen their online presence. I coordinated the launch of five European websites - Russia, France, Germany and Netherlands (French and Dutch versions) - and took on more responsibilities due to the lack of human resource. The following tasks were carried out by myself over the period of two months: > Weekly discussions with the U.S team project manager and design team > Asset collection and categorisation for the brand portfolio using a software management system > Ongoing conversation with the European teams to keep the design aligned with their vision
• Trade AdvertsTo communicate the new Autumn/Winter range for Pokemon and new product lines for Lamaze to the trade advertisements needed were created and implemented in a timely fashion. This was an ongoing project with my manager and each advertisement required me to take following steps: > Creation of the creative brief > Organisation of meetings with my manager, brand manager (external and internal) and the design team to discuss each brief > Communication with the publishers to understand deadlines and provide content

+ View all

Work history

Marketing Assistant
May 2014 - Jul 2015
Responsible for proactively planning, creating, delivering, implementing and measuring online communications and social media marketing campaigns across multiple platforms. Managing the production of marketing materials, including leaflets, trade adverts, banners, flyers, and e-newsletters. Supporting the communication and shared processes between internal and external marketing and PR departments. Managing and coordinating projects with global marketing teams. Manipulating Electronic Point Of Sales (EPOS) data in conjunction with the marketing activity, of key brands, on a monthly basis. Devising European content management systems and maintaining internal content databases. Administration duties include: sorting and distributing incoming post and organising and sending outgoing post, booking rooms and conference facilities, raising PO’s, attending meetings, taking minutes and keeping notes.
Online Content Creator
Jul 2013 - Aug 2013
Produced copy for iOS and android apps. Clients included American Red Cross, British Red Cross, Gettingdivorced.co.uk and OPSM. Planned and created content for interviews and reviews for the website and blog. Produced initial ideas, presented storyboards, scheduled meetings, guided the visual appearence and aided the planning process of the Zombie app by 3 Sided Cube.

Skills

• Advertising
• Marketing PR
• Design
• Email Marketing
• Social Media Strategy
• Trade Marketing
• Website Assets
• Microsoft Word Powerpoint Excel Outlook
• Adobe Indesign/illustrator/photoshop
• Epos Sales
• Content Copywriting Digital Blogging Creative

Education

Advertising and Marketing
Aug 2012 - May 2016
Graphic Design
Aug 2011 - May 2012

Awards

SUBU Leadership Award
Big Thames Challenge
Completed the 20K for the Toy Trust Charity 'Big Thames Challenge' with TOMY employees.

+ Show more