About me
Digital content writer, fashion and lifestyle brands. Experienced in crafting engaging copy with a clear, strategic direction. Now seeking a new, in-house position as fashion copywriter with a market leading brand.
Work history
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Digital Marketing Manager & CopywriterAppnova Ltd
London, United KingdomFull Time
A creative digital agency specialising in UX/UI Design & eCommerce, Branding, Content Production, Digital Strategy.
Copywriting and content marketing for digital channels across our portfolio of lifestyle brand clients, as well as contributing to in-house marketing strategy.
Creative copywriting - producing short and long-form copy for blog content, newsletter, website content, product editorial, digital and print advertising.
Content strategy - involved in workshopping with clients to create bespoke content strategy, production of brand identity and TOV guidelines.
Social media - creating content calendars (Facebook, Twitter, Instagram), working with clients to create social themes and narratives, copywriting for social channels.
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Customer Experience Content WriterYNAP Group
- London, United KingdomFull Time
Global luxury fashion destination. Copy for customer journey touchpoints and support with communication for global customer-facing teams across NET-A-PORTER, MR PORTER and THE OUTNET.
Customer journey copy - copywriting for transactional emails, new site visitors welcome banner, help content, communication templates and compliments slips across all brands.
Email marketing copy - copy for weekly email outreach targeting high value THE OUTNET customers with exclusive previews ahead of upload.
Writing style guidelines - creation of communication and TOV guidelines, bespoke to brand and specific channel, for customer-facing teams.
Customer engagement - Tracking click-through and sales and collating data on engagement driven by customer care email templates, across brands.
HTML content upload - uploading help content to site using bespoke CMS and producing email templates using Salesforce tool.
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Skills
- Audience-facing Copywriting
- Ad Copywriting
- Blog Content
- Social Media
- Product Copywriting
- Newsletter Content