Results-oriented strategic marketer with 7+ years expertise in creative problem solving against brand and internal challenges, leading relationships across high-profile clients to prove value, build brands and drive business growth.
Looking to leverage my expertise in managing consumer and integrated marketing programs, strategic partnerships, events, digital content and influencer content into a managerial brand marketing role. I hold a PBS Tier 2 Visa and do not require sponsorship.
Work history
Client Services ManagerRefinery29
- New York, United StatesFull Time
Client Services & Partnerships: Owned advertising production by briefing internal creative teams and leading overarching program strategy throughout execution - providing creative direction, optimizing tactics, and evaluating success through measurement for all video, content, media and experiences, including the #1 branded room at 29Rooms 2017 (Marc Jacobs). Served as partner/advertiser’s point-of-contact across several multi-million dollar advertisers. Led top advertiser accounts, including: Clinique - Estee Lauder advertising spend-growth of 900% and Target by 100%, year-over-year.
Process & Internal Management: Built and assisted in managing internal process solutions by finding efficiencies to create a more streamlined internal workforce, while allowing for better time management to better serve clients externally.
Leadership: Provided mentorship to several internal Client Services and Marketing Solutions Strategists to grow their skills in content production, advertising knowledge, and client-facing contact.
Brand Experiences ExecutiveRefinery29
- New York, United StatesFull Time
Marketing: Directed marketing solutions and brand marketing planning and strategy for Beauty, Fashion and Luxury accounts by building 360 campaigns through innovative marketing solutions with cross-functional teams including: research, measurement, sales, editorial, photo, video, product, experiential, white-label content, and talent.
Strategy : Partnered with Sales, Creative and Operations teams to develop sales materials detailing full-funnel marketing plans across all channels and consumer touch-points through data-driven storytelling and results-oriented tactics. Translated R29 brand values and differentiation through positioning, marketing solutions and bespoke creative to drive
business impact through partnerships.
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Skills
- Digital Marketing
- Social Media Advertising
- Advertising
- Content
- Content Management
- Publishing
- Client Accounts
- Client Communication
- Client Management
- Marketing
- Marketing Strategy
- Client Services
Education
U
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Bachelor of Arts (BA) University of Minnesota
- Minneapolis, United States