Work history
Senior Brand ManagerL'Oréal
- Melbourne, AustraliaFull Time
• The retail and commercial voice for Couture Brands, accountable for managing the end-to-end process of marketing launches, sales forecasting and marketing execution across all Australian bricks and mortar retailers and their respective e-boutiques
• Negotiate and implement co-op partnership agreements with retailers to ensure best-practice marketing and brand exposure, ensuring adherence of brand DNA and strong ROI on budget ($5M AUD per year per brand)
• Accountable for offline and online brand executions and the resulting impact on sell-out across Department Stores (Myer and David Jones), Specialty Stores (Mecca and Sephora) and Pharmacy channels
• Shape and implement the pricing and distribution strategy, considering implications on brand equity
• Partner with key internal teams such as PR, Digital and Makeup Artistry, to ensure Couture brands have the best beauty presence and share of voice across all omni-channel touchpoints and influencer networks
• Align with Zone to understand the L’Oréal global objectives, and translate into a strategic localised plan
• Influence product brand teams by demonstrating retail sizing to ensure stock is secured from global production
• Lead, manage and develop two direct reports
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Channel Marketing ManagerSamsung Electronics UK
- United KingdomFull Time
• Negotiate, implement and track all 360-degree omni-channel marketing activations and budgets (£300k per quarter). From SEO, PPC, and bespoke digital campaign investment, through to OOH, retail and targeted social campaigns.
• Represent tablet in Go-To-Market meetings to track launch timings and the availability of HQ Global assets. Translate into a timely and strategic localised plan for all channels
• Partner with the commercial account team to sell-in new devices and propositions through clear presentation of the overarching marketing strategy - from ATL, through to PR and bespoke BTL initiatives
• Optimise and improve the overarching channel promotional plans for tablets - from ROI analysis through to strategic direction and bespoke omni-channel executions
• Partner with creative and retail-experience agencies to deliver best-in-class digital and in-store experiences
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Omnichannel Strategy
- Strategic Partnerships
- Sales Analysis
- Budget Management
- NPD
- Project Delivery
- Trade Marketing
Education
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Bachelor of ScienceThe University of Melbourne
Melbourne, Australia