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Work history

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Senior Marketing CopywriterClose Brothers
Feb 2023London, United KingdomFull Time
Deployed new workflows to streamline parallel activities and maximise output, outperforming against deadlines by 20 weeks. Increased positive B2C brand perceptions by 65% through applying a new tone of voice backed by psycholinguistic science. Led a project which achieved a significant 37.7% enhancement in customer communications while ensuring FCA compliance. Led a behaviour change SMS campaign to reduce arrears behaviour, with 300+ cases addressed pre-arrears. Created and implemented new B2B brand writing guides across motor and insurance industries with additional brand training. Provided strategic insight and created B2B and customer-facing crisis communications materials. Spearheaded strong relationships with stakeholders, including Legal & Compliance, resulting in smoother acceptance of work. Tailored bespoke sessions with learning & development materials to mentor and coach customer-facing teams. Crafted impactful content for B2B & B2C comms & events, seamlessly integrating value propositions across multiple channels.
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Founders Associate - Brand, Communications & StrategyDeep Medical
Sep 2022 - Feb 2023London, United KingdomFull Time
Crafted UX copy alongside Chief Product Officer to effectively communicate AI findings to NHS healthcare teams. Applied best practice SEO principles for web content, blog posts, and social media. Elicited greater market visibility with targeted data-driven social media campaigns, resulting in a following uplift of circa 1.5k. Developed and created brand assets, such as tone of voice guidelines and brand positioning maps. Drove business development and sales performance through cross-functional projects with Sales to generate outreach materials. Upheld confidentiality while handling sensitive client information and crafting communications about proprietary tech.

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Skills

• Copywriting
• Content Writing
• Brand Writing
• UX Copy
• Training Delivery
• Strategic Communications
• Speech Writing
• Marketing Branding
• Marketing Copywriting

Education

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MSc Digital MarketingUniversity of Roehampton
Jan 2021 - Jun 2022United Kingdom
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BA (Hons) English Literature and Creative WritingRoyal Holloway University of London
Aug 2013 - Jul 2016United Kingdom

Awards

Diana AwardThe Diana Award
For outstanding services to my community through my work with Alike