I am a freelance social media consultant, with 7 years experience curating content and developing strategy for various social channels (Facebook, Twitter, Instagram, Pinterest). Prior to freelancing, I was Assistant Editor for Gransnet and have also worked for Mumsnet.
Social Media ManagerConnected PR
Daily management of social channels (Facebook and Twitter) for baby brands Milton and InfaCare, which includes creating images using PhotoShop and Canva. Building brand partnerships, arranging and managing reciprocal giveaways. Researching and hosting celebrities for expert webchats. Researching celebrities and bloggers for sending out products and getting engagement on social media. Management of social media advertising on Facebook. Producing a monthly social media report using Facebook Insights, Twitter Analytics and Google Analytics. Overseeing the Milton Brand Ambassador Scheme and Wyke Farms Brand Ambassador Scheme, which includes recruitment of professional bodies and groups, as well as keen bloggers to try and review products.
- London, United KingdomFull Time
Contribute to editorial content and annual content plan. Implementing the content plan and looking for creative ways to draw more users to the site. Producing, editing and proofing the daily e-newsletter. Use of HTML, CMS, Campaign Monitor, E-Circle, HelpScout, FogBugz, AdPoint and Photoshop. Sub-editing content, building pages and microsites, resizing images. Producing sharable images using Photoshop for our social media platforms. Head of Competitions – sourcing prizes, liaising with PRs and companies directly. Overseeing Discount Partners – sourcing exclusive offers. Updating content on the homepage and across the site, ensuring it is up-to-date and fresh. Keeping up with current affairs. Understanding SEO and using Google Analytics to produce a weekly report and implement strategies to drive traffic. Updating social media (i.e. Facebook, Twitter, Google+, Pinterest) and overseeing Facebook strategy to increase ‘likes’, as well as Google+ to increase number of people who add us to their circle. Typist for live webchats – ability to type 80WPM. Community management of a growing online community and moderate postings that have been reported. Communicate effectively and build strong relationships with our end users. Delegating tasks to the Editorial Assistant and interns, proof-reading their work. Work closely with stakeholders and maintaining a good relationship.
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- Community Management
- Social Media
- Adobe Photoshop
- Social Media Marketing
- Brand Strategy