Kathleen Bradley Social Media Consultant | The Dots
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Kathleen Bradley

Social Media ConsultantUnited Kingdom
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Kathleen Bradley

Social Media ConsultantUnited Kingdom
About me
I am a freelance social media consultant, with 7 years experience curating content and developing strategy for various social channels (Facebook, Twitter, Instagram, Pinterest). Prior to freelancing, I was Assistant Editor for Gransnet and have also worked for Mumsnet.
Projects
Work history
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    Social Media ManagerConnected PR
    United KingdomFreelance
     Daily management of social channels (Facebook and Twitter) for baby brands Milton and InfaCare, which includes creating images using PhotoShop and Canva.  Building brand partnerships, arranging and managing reciprocal giveaways.  Researching and hosting celebrities for expert webchats.  Researching celebrities and bloggers for sending out products and getting engagement on social media.  Management of social media advertising on Facebook.  Producing a monthly social media report using Facebook Insights, Twitter Analytics and Google Analytics.  Overseeing the Milton Brand Ambassador Scheme and Wyke Farms Brand Ambassador Scheme, which includes recruitment of professional bodies and groups, as well as keen bloggers to try and review products.
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    Assistant EditorGransnet
     - London, United KingdomFull Time
     Contribute to editorial content and annual content plan.  Implementing the content plan and looking for creative ways to draw more users to the site.  Producing, editing and proofing the daily e-newsletter.  Use of HTML, CMS, Campaign Monitor, E-Circle, HelpScout, FogBugz, AdPoint and Photoshop.  Sub-editing content, building pages and microsites, resizing images.  Producing sharable images using Photoshop for our social media platforms.  Head of Competitions – sourcing prizes, liaising with PRs and companies directly.  Overseeing Discount Partners – sourcing exclusive offers.  Updating content on the homepage and across the site, ensuring it is up-to-date and fresh. Keeping up with current affairs.  Understanding SEO and using Google Analytics to produce a weekly report and implement strategies to drive traffic.  Updating social media (i.e. Facebook, Twitter, Google+, Pinterest) and overseeing Facebook strategy to increase ‘likes’, as well as Google+ to increase number of people who add us to their circle.  Typist for live webchats – ability to type 80WPM.  Community management of a growing online community and moderate postings that have been reported.  Communicate effectively and build strong relationships with our end users.  Delegating tasks to the Editorial Assistant and interns, proof-reading their work.  Work closely with stakeholders and maintaining a good relationship.
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Skills
  • Editing
  • Community Management
  • Social Media
  • SEO
  • Adobe Photoshop
  • Copywriting
  • Communications
  • Social Media Marketing
  • Brand Strategy
  • Marketing
Education
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    BA Join Hons English and American StudiesCanterbury Christchurch University
     - Canterbury, United Kingdom