About me

I am a freelance social media consultant, with 7 years experience curating content and developing strategy for various social channels (Facebook, Twitter, Instagram, Pinterest). Prior to freelancing, I was Assistant Editor for Gransnet and have also worked for Mumsnet.

PostsProjectsExperienceTeam

Projects

• Gransnet: First birthday gift ideasUsing tips and suggestions from the Gransnet forum users, this is one of many user-led content pages I created.
• Gransnet: Chinese New YearThis is an example of one of the pages I produced working at Gransnet, creating a short, digestable copy, including images and meta data, making it SEO friendly. Page: https://www.gransnet.com/life-and-style/activities/chinese-new-year
• Milton usesCreating visually appealing images to promote the various uses of Milton Sterilising Tablets and Fluid.

Work history

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Social Media ManagerConnected PR
May 2017United KingdomFreelance
 Daily management of social channels (Facebook and Twitter) for baby brands Milton and InfaCare, which includes creating images using PhotoShop and Canva.  Building brand partnerships, arranging and managing reciprocal giveaways.  Researching and hosting celebrities for expert webchats.  Researching celebrities and bloggers for sending out products and getting engagement on social media.  Management of social media advertising on Facebook.  Producing a monthly social media report using Facebook Insights, Twitter Analytics and Google Analytics.  Overseeing the Milton Brand Ambassador Scheme and Wyke Farms Brand Ambassador Scheme, which includes recruitment of professional bodies and groups, as well as keen bloggers to try and review products.
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Assistant EditorGransnet
Nov 2012 - Aug 2017London, United KingdomFull Time
 Contribute to editorial content and annual content plan.  Implementing the content plan and looking for creative ways to draw more users to the site.  Producing, editing and proofing the daily e-newsletter.  Use of HTML, CMS, Campaign Monitor, E-Circle, HelpScout, FogBugz, AdPoint and Photoshop.  Sub-editing content, building pages and microsites, resizing images.  Producing sharable images using Photoshop for our social media platforms.  Head of Competitions – sourcing prizes, liaising with PRs and companies directly.  Overseeing Discount Partners – sourcing exclusive offers.  Updating content on the homepage and across the site, ensuring it is up-to-date and fresh. Keeping up with current affairs.  Understanding SEO and using Google Analytics to produce a weekly report and implement strategies to drive traffic.  Updating social media (i.e. Facebook, Twitter, Google+, Pinterest) and overseeing Facebook strategy to increase ‘likes’, as well as Google+ to increase number of people who add us to their circle.  Typist for live webchats – ability to type 80WPM.  Community management of a growing online community and moderate postings that have been reported.  Communicate effectively and build strong relationships with our end users.  Delegating tasks to the Editorial Assistant and interns, proof-reading their work.  Work closely with stakeholders and maintaining a good relationship.

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Skills

• Editing
• Community Management
• Social Media
• SEO
• Adobe Photoshop
• Copywriting
• Communications
• Social Media Marketing
• Brand Strategy
• Marketing

Education

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BA Join Hons English and American StudiesCanterbury Christchurch University
Sep 2007 - May 2010Canterbury, United Kingdom