Hey, I’m Kathryn! With a background in fine art painting and journalism, I’m a creative at heart, combined with 3+ years of marketing experience; managing creative, content and social media for a fast-growing, nutrition start up. Now as a freelancer, I create engaging content that helps food & lifestyle businesses successfully market themselves online, through photography, recipe creation, content writing and social media support.
I’m hugely driven by sustainability and love working with innovative, plant-based brands who prioritise social responsibility. In the past, plant-based eating has gotten a pretty bad rap. So now, I’m on a mission to prove that it’s not just for hippies wearing hemp, and can be just as delicious and indulgent (and can look pretty awesome too)!
Projects
- Neat Nutrition: New Website LaunchWorking for nutrition brand Neat Nutrition to populate their new website, which marked the launch of their brand new subscription offering in January 2019. Project included creative planning, full photography and post-production at Stamford Studio, London. Images were also created to support this on social media and throughout other marketing promotions & partnerships.
Work history
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Food & Lifestyle Photographer and Content CreatorKathryn Armitage Creative
London, United KingdomFreelance
Using my fine art background and experience as a content manager to inform a freelance business, where I create engaging content that helps food, drink & lifestyle businesses successfully market themselves online, through photography, recipe creation, content writing and social media support.
I know exactly what it’s like to never have enough time or resources to create the dynamic & engaging assets you need to best market a brand. Which is why I'm now so passionate about taking the stress out of content and social marketing (because it’s actually fun when you have exciting content to post!), particularly for brands that align with my passion for sustainability and plant-based eating.
My services include:
- Food, product & lifestyle photography and animation: at home & on location, including editing & post-production
- Recipe creation: bespoke plant-based recipes with brand-focused stills & animation
- Content writing: SEO optimised content & feature writing for your website
- Consulting: for creative and content related projects as well as social media management for select brands
- Monthly content packages: designed to suit client’s most common needs
Recent clients have included: Merchant Gourmet, vegan cheese start up Honestly Tasty, plant-based bakery Lovely Buns, drinks agency Ninth House and global lifestyle nutrition brand Swisse Me.
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Content & Social Media ManagerNeat Nutrition
London, United KingdomFull Time
Responsible for:
- Planning the brand’s creative; organising and executing quarterly product photoshoots – including full photography and post-production using both Adobe Lightroom and Photoshop software. Creating visuals for our UK & US websites, social media and various marketing assets.
- Ad-hoc photography to support brand partnerships, recently including Lumie Light and St Martins Lane Hotel, as well as for social campaigns and new recipe production for the company’s website.
- Managing content & social media; developing strategy, managing and creating content for multiple social media channels, daily online articles and weekly email marketing. Keen focus on good SEO and keyword practices as well as on driving engagement, brand awareness and conversion.
- Implementing and overseeing Neat's social outreach programme and hiring and line managing an intern to support with this.
- Working closely with our Head of Brand and E-commerce to support the success of their own strategies, giving me knowledge of the evolving digital landscape, and insight into the best ways a brand can utilise this to grow on a global scale.
- Software proficiencies: Adobe Photoshop, Adobe Lightroom, Microsoft Office Suite, Shopify, Google Analytics, Mailchimp, Klaviyo, Hootsuite, Iconosquare & Later
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Skills
- Social Media
- Post Production
- Photo Editing
- Photography
- SEO
- Marketing Strategy
- Content Creation
- Creative Art Direction
- Food Creation
- Writing
Education
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BTEC Level 3 Foundation Diploma in Art and DesignManchester Metropolitan Universirty
Manchester, United Kingdom
A year-long intensive foundation degree, to prepare for studying Fine Art at BA degree level. This allowed me to develop the skills needed to work in a self-directed manner, whilst still exploring and expanding my creative thoughts and practices.
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Post-graduate in JournalismLondon School of Journalism
- London, United Kingdom
Modules included: media law, sub-editing, interviews, travel, news, review and feature writing, online publishing, TV and radio broadcasting.
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