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I went freelance in 2015 and have worked for a range of clients including FitFlop, The Body Shop, notonthehighstreet.com, Google and Lipsy. I'm currently helping to launch a new furniture brand based in North London through product naming, product descriptions, all web copy, team profiles, packaging design and social media.
One of the quirkiest furniture brands in town, Loaf’s goal is to make ridiculously comfy furniture while simultaneously raising a smile. I covered newsletters, brochures, press ads, packaging, social media, SEO, blogs, product descriptions and everything in-between. I was also called upon to do some art directing which was a nice bonus.
Whippet provide creative for a range of clients, both in the UK and Australia. I developed work for Tesco, Coles Australia, Target and Whistle Stop. I was tasked with creating a campaign to market Tesco Fibre Broadband which included conceptual development, project management and lots of client contact.
A luxury brand with a distinct sense of humour and decidedly premium clientele, Ted Baker’s tone of voice is both irreverent and erudite and was a wonderful, diverse challenge for me. Working with a team of graphic designers and artworkers, I delivered creative for packaging, conceptual window design, retail POS, social media campaigns, online product description, marketing collateral and swing tag copy.