Just like Taylor Swift — passionate about the fact that spelling is fun.
A persuasive and meticulous writer and content creator with seven years experience in print,
digital, social and broadcast whose work delivers exceptional results. Able to adapt tone
easily and flawlessly. Exemplary interpersonal skills, acknowledged by stakeholders,
colleagues and celebrities alike.
Work history
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Copywriter & Content EditorSheridan
Sydney, AustraliaFull Time
● Responsible for all seasonal copy, inclusive of back of pack, e-commerce, toolkit, press releases, eDM, homepage; collaborating with Design, Legal and Quality Control teams and adhering to strict internal and external deadlines.
● Management of freelance copywriters for retail e-commerce product descriptions for eight wholesale and concession partners, inclusive of strategic briefing, proofreading and editing.
● Content lead on Sheridan’s charitable initiative for homelessness, SleepSafe; writing webpage, blog, social and eDM copy for key calendar dates, customer awareness and fundraising campaigns. Initiative awarded Bronze Workplace Giving Award 2021; Finalist for ‘Charity of the Year’ 2022. 51.41% increase in YOY donations; total of $642,100 in 2022.
● Responsible for management of Sheridan Life blog. Inclusive of: strategic content ideation; content creation in line with SEO-best practice; translation of digital content for social media platforms; weekly Google Analytics reporting; use of Magento CMS. Total of 216,114 page views; $425,998 revenue.
● Content lead on Sheridan’s sustainability messaging. Launched ‘Consciously Crafted’ initiative and six-part educational ‘Considered Fibre’ series; led product messaging for Australian Cotton initiative. Shortlisted for ‘Golden Yarn Award’ for sustainability efforts.
● Social media copywriting for Instagram, Facebook and LinkedIn across Boutique, Outlet, UK and Kids accounts.
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WriterFreelance
London, United KingdomFreelance
● Regular freelance contributor for healthcare technology organisation Eucalyptus, writing search engine optimised online articles using program Surfer SEO
● Bylines for 10 daily, Fashionista, Fernwood Magazine, Fitness First Magazine, Lovehoney, The Financial Diet, The Latch, and Whimn.
● Original content reaching a combined audience of over 3.6 million.
● Six-week contractor for health tech start-up HealthMatch, writing 33,118 words across 107 pages (researching, writing, search engine optimisation and self-editing 43 blog articles, landing pages, condition pages, e-marketing).
● Five-week contracted copywriter for Sheridan, writing AW21 e-commerce descriptions for retail partners, overhauling SEO for web landing pages.
•Researching, writing and self-editing articles based on original pitches, to deadline; reaching an audience of over 2,706,000
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Skills
- Content Writing
- Copywriting
- Editing
- SEO
- Proofreading
- Writing
Education
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Post Graduate CertificateCharles Sturt University
Sydney, Australia
● GPA of 6.5
● High Distinctions in Project Management; Digital and Social Media Marketing; Social Platform Marketing
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Bachelor Communication Studies: JournalismCharles Sturt University
- Bathurst NSW 2795, Australia
Distinction in Australian Literature, Data Mining & Research, Media Audiences & Public Opinion, and Multiplatform Delivery
Journalist for Residence Life Magazine
Combined Resident Association Residence Representative
Bollywood Film Production Program in Mumbai
Diggings Social Committee Dorm Representative
Towers Social Committee Dorm Representative