Kathryn Fletcher

Kathryn Fletcher

Senior Digital StrategistLondon, United Kingdom
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Danielle Louw
Kathryn Fletcher

Kathryn Fletcher

Senior Digital StrategistLondon, United Kingdom
Projects
  • But are you gonna Nando's?
    But are you gonna Nando's?Interactive polls, AR Lenses and reactive social content celebrated the launch of Nando's on Deliveroo.
  • Deliveroo Presents 'Food. We Get It'
    Deliveroo Presents 'Food. We Get It'Global roll out of Deliveroo's new brand platform; Food. We Get It. Branding, restaurant partners and on demand groceries formed the three content pillars we used to communicate our platform across digital with a £10 off voucher for added impact.
  • A KFC Christmas
    A KFC ChristmasPitched an integrated Marketing strategy that won exclusivity on KFC's 2019 Christmas burger. High impact video was supported by interactive playable games to maximise engagement and cut through the Christmas noise. Collaborated directly with KFC to create assets that were true to both brands tone of voice.
  • Acrylic Snail Album Tour
    Acrylic Snail Album TourCarved out the social media strategy to support a UK Hip Hop artist's album tour. Collaborated with the artist, his label and agent, as well as featured artists' management to execute a full funnel Paid and organic campaign.
  • Just Eat & the X Factor
    Just Eat & the X FactorA Facebook & Instagram campaign to truly celebrate Just Eat's sponsorship of the X Factor. Content was created with a CGI free shoot to capture the true, raw essence of both brands.
  • Just Eat Food Fest
    Just Eat Food FestThis was a social first campaign with a multi-platform approach. We maximised our organic presence at the event and collaborated strategy with an Influencer agency to capitalise on the real time buzz of Food Fest.
Work history
    C
    C
    Account ManagerCarat UK
    London, United KingdomFreelance
    VCCP logo
    VCCP logo
    Account ManagerVCCP
     - London, United KingdomFreelance
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Skills
  • Strategy
  • Marketing
  • Creative Briefs
  • Media Analysis
  • KPI Reporting
  • Facebook Advertising
  • Brief Development
  • Management
  • Coordinating
  • Youtube
Education
    U
    U
    BAUniversity of Sussex
     - Refectory Rd, Falmer, Brighton BN1 9QU, UK