Kathryn McConnell
Available

Kathryn McConnell

Ecommerce ConsultantLondon, United Kingdom
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Kathryn McConnell
Available

Kathryn McConnell

Ecommerce ConsultantLondon, United Kingdom
About me
Integrated marketing and brand consultant currently reading for MBA at London Business School. Applies an anthropological approach to translate consumer and competitive insights into poignant and effective marketing campaigns. Expertise in public relations, digital marketing, building new content channels and websites, C-suite training, corporate communications and project management across technical and creative departments.
Projects
  • London Business School Retail & Luxury Goods Club website and blog
    London Business School Retail & Luxury Goods Club website and blogDesigned and built London Business School's Retail & Luxury Goods website using experience with SEO, UX and copywriting. The website features a brand new blog "The Top Line," authored by myself and club co-chair, that covers the latest trends and business strategies in the luxury industry.
Work history
    C
    C
    Ecommerce ConsultantCult Mia
    London, United KingdomFreelance
    H
    H
    MBA Strategy ConsultantHalpern Studio
    London, United KingdomFreelance
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Skills
  • Public Relations
  • Branding
  • Digital Communications
  • Marketing Analytics
  • Strategy Development
  • Project Management
  • Client Relations
  • Writing
  • SEO
  • UX
Education
    L
    L
    MBALondon Business School
    London, United Kingdom
    * Recipient of Walpole Programme in Luxury Management * VP of Marketing for LBS Tech & Media Club * Communications & Marketing officer for LBS Retail & Luxury Goods Club
    U
    U
    BA Communication StudiesUniversity of North Carolina at Chapel Hill
     - Chapel Hill, United States
    *Staff at Carolina Quarterly literary magazine