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Kathryn Moulton

Ecommerce Performance Marketing Assistant

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  • Fashion
  • Marketing PR
  • Excel
  • Office
  • Powerpoint
  • Word

Work history


Ecommerce Performance Marketing Assistant

Ralph Lauren

Jun 2015
  • o Experience across all channels, including PPC & Search, Affiliates, Email and CRM, Social, Content and Campaigns creation -reporting to the Performance Marketing Director o Daily monitoring and reporting across all EU territories and our three webstores o Brainstorming new campaign ideas to increase engagement and conversion, inclusive of A/B test campaigns and usage of specialist marketing software to aid reporting o Daily liaising with our affiliate agency and PPC agency tracking, monitoring and analysis performance o Close working relationship with Google, attending and inputting into meetings including the forward planning of Christmas, along with a new retargeting plan being put in place o Managing and creation of the marketing calendar for the entire Ecommerce team o Creating new and initiative ways of reporting on all our channels via dashboards in order to report to senior management and our New York office on each marketing division o Previously Ecommerce Forecasting Assistant



Sc(hons) BInternational Fashion Marketing

Manchester Metropolitan University

Aug 2011 - Jun 2014
  • BSc (Hons) International Fashion Marketing