Kathryn Shepherd

Kathryn Shepherd

CopywriterLondon, United Kingdom
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Pip Jamieson
Israel Peters
Lou Jasmine
Kathryn Shepherd

Kathryn Shepherd

CopywriterLondon, United Kingdom
Projects credited in
  • innocent bubbles
    innocent bubblesWith the sugar tax coming in, the fruit + sparkling water space was starting to get a little crowded. Whilst innocent's bubbles range was still unique with its simple blend of pure fruit juices with sparkling spring water (no concentrates, no added sugar, no funny business), these fizzy rascals needed a new lease of life. New designs needed a more grown-up feel, as well as a visual connection to innocent’s refreshers range — blends of mineral water with a splash of pure fruit juice (kind of lik