Kati Auld
Available

Kati Auld

Online editorGermany
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Connections
hdrini HASA
Gareth Pike
Nathalie Gordon
Kati Auld
Available

Kati Auld

Online editorGermany
About me
I'm a freelance travel writer, editor and general content all-rounder. With four years of experience in editorial travel publishing, I can write (and shoot) a great travel feature, spot a typo at 100 paces, and run a mean social media campaign. I’ve also excelled at an award-winning agency where turning around effective, data-driven strategies under extreme time pressure is of critical importance. I’m a digital all-rounder, equally comfortable pitching a Facebook Canvas, directing a video series, or writing up a newsletter strategy.
Projects
  • Hot Cross Bun Week with Pick n Pay
    Hot Cross Bun Week with Pick n PayFor this Easter campaign, the brief was to create original, engaging, delicious food content that positions Pick n Pay as the frontrunner in all things Hot Cross Bun-related.
  • Gin and Tonic Cheesecake recipe
    Gin and Tonic Cheesecake recipeThis was pitched and shot in celebration of World Gin and Tonic Day, in collaboration with Tanqueray.
  • Everyday magic in Lisbon - travel feature for Getaway magazine
    Everyday magic in Lisbon - travel feature for Getaway magazineRead the story online on the Getaway website: http://www.getaway.co.za/travel-ideas/destinations-travel-ideas/everyday-magic-lisbon/
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Work history
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    Digital EditorJohn Brown Media
     - South AfricaFreelance
    This was a short-term contract position as digital editor of Pick n Pay, a large supermarket group in South Africa. In this role, I managed the quality of food content on digital platforms, including newsletters, landing pages, social media and video. Key responsibilities include: - Liasing with client regarding upcoming campaigns and promotional opportunities - Copy editing and proofing all written work, with assistance from a copywriter - Staying ahead of industry standards and trends and frequently bring new ideas to the table - Exploring opportunities to grow traffic, reach and engagement on all digital platforms - Briefing and overseeing photographic and video shoots
    G
    G
    Online Content ManagerGetaway magazine
     - South AfricaFull Time
    As Digital Content Manager of Getaway magazine, my responsibilities were: -training and managing a small team of writers -tracking and maximising traffic to getaway.co.za -implementing an online editorial strategy -commissioning and editing travel pieces from contributors -overseeing and guiding social media strategy -writing and photographing travel features for the print magazine
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Skills
  • Travel Journalism
  • Content Marketing
  • Copyediting
  • Digital Media
  • Social Media Marketing
  • Advertising Copywriting
  • Digital Strategy
  • Online Campaigns
  • Branded Content
Education
    R
    R
    Bachelor of Arts, Philosophy and LinguisticsRhodes University
     - South Africa