Kati Auld

Online editor

Level
Mid Level
Location
Germany
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

I'm a freelance travel writer, editor and general content all-rounder. With four years of experience in editorial travel publishing, I can write (and shoot) a great travel feature, spot a typo at 100 paces, and run a mean social media campaign. I’ve also excelled at an award-winning agency where turning around effective, data-driven strategies under extreme time pressure is of critical importance. I’m a digital all-rounder, equally comfortable pitching a Facebook Canvas, directing a video series, or writing up a newsletter strategy.

Locked Pro Plan feature

Skills

  • Travel Journalism
  • Content Marketing
  • Copyediting
  • Digital Media
  • Social Media Marketing
  • Advertising Copywriting
  • Digital Strategy
  • Online Campaigns
  • Branded Content

Companies I’ve worked with

  • J

    John Brown Media

    • G

      Getaway magazine

      Work history

      2018

      Digital Editor

      John Brown Media

      Nov 2017 - Apr 2018
      • South Africa
      • Freelance
      • This was a short-term contract position as digital editor of Pick n Pay, a large supermarket group in South Africa. In this role, I managed the quality of food content on digital platforms, including newsletters, landing pages, social media and video. Key responsibilities include: - Liasing with client regarding upcoming campaigns and promotional opportunities - Copy editing and proofing all written work, with assistance from a copywriter - Staying ahead of industry standards and trends and frequently bring new ideas to the table - Exploring opportunities to grow traffic, reach and engagement on all digital platforms - Briefing and overseeing photographic and video shoots

      2017

      Online Content Manager

      Getaway magazine

      Aug 2016 - Aug 2017
      • South Africa
      • Full Time
      • As Digital Content Manager of Getaway magazine, my responsibilities were: -training and managing a small team of writers -tracking and maximising traffic to getaway.co.za -implementing an online editorial strategy -commissioning and editing travel pieces from contributors -overseeing and guiding social media strategy -writing and photographing travel features for the print magazine

      2016

      Digital Editor

      Getaway magazine

      Sep 2014 - Jun 2016
      • South Africa
      • Full Time
      • As Online Editor at Getaway magazine, my responsibilities were: -managing and increasing traffic to getaway.co.za -writing and commissioning content from contributors -conceptualising and rolling out digital campaigns, including promotions for newsstand sales, competitions, and events -working with partners to create branded content

      Education

      2009

      Bachelor of Arts, Philosophy and Linguistics

      Rhodes University

      Feb 2007 - Oct 2009
      • South Africa