I'm a freelance travel writer, editor and general content all-rounder. With four years of experience in editorial travel publishing, I can write (and shoot) a great travel feature, spot a typo at 100 paces, and run a mean social media campaign.
I’ve also excelled at an award-winning agency where turning around effective, data-driven strategies under extreme time pressure is of critical importance. I’m a digital all-rounder, equally comfortable pitching a Facebook Canvas, directing a video series, or writing up a newsletter strategy.
Projects
Work history
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Digital EditorJohn Brown Media
- South AfricaFreelance
This was a short-term contract position as digital editor of Pick n Pay, a large supermarket group in South Africa. In this role, I managed the quality of food content on digital platforms, including newsletters, landing pages, social media and video.
Key responsibilities include:
- Liasing with client regarding upcoming campaigns and promotional opportunities
- Copy editing and proofing all written work, with assistance from a copywriter
- Staying ahead of industry standards and trends and frequently bring new ideas
to the table
- Exploring opportunities to grow traffic, reach and engagement on all digital
platforms
- Briefing and overseeing photographic and video shoots
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Online Content ManagerGetaway magazine
- South AfricaFull Time
As Digital Content Manager of Getaway magazine, my responsibilities were:
-training and managing a small team of writers
-tracking and maximising traffic to getaway.co.za
-implementing an online editorial strategy
-commissioning and editing travel pieces from contributors
-overseeing and guiding social media strategy
-writing and photographing travel features for the print magazine
+ Show more
Skills
- Travel Journalism
- Content Marketing
- Copyediting
- Digital Media
- Social Media Marketing
- Advertising Copywriting
- Digital Strategy
- Online Campaigns
- Branded Content
Education
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Bachelor of Arts, Philosophy and LinguisticsRhodes University
- South Africa