About me
Over the years working across international media corporations, grassroot projects and social enterprise start-ups, I’ve become compelled by business’s potential to create transformative environmental impact, alongside commercial success. I’m also hugely motivated by the pressing need for pioneering creativity, communication and collaboration to make this happen.
I spent the first 15 years of my career leading global media partnerships: from understanding my clients' needs, collaborating on defining a common strategy and creative solutions to engage with our audience, to executing complex multi-million $ deals across all continents, various brands and platforms.
With an indefectible optimism and insatiable desire to making a positive difference to the world, I have used my time in the corporate sphere to broaden my spectrum of expertise. I have acquired solid credentials in sustainability management, corporate responsibility strategy, stakeholder management, partnership with non-for profit and staff engagement.
In 2019 I have decided to channel my commitment to the climate cause with the launch of my own environmental and entrepreneurial venture, SitSpot, a platform for conscious travellers. Recently, I have co-written a travel book dedicated to train travel, and I have trained as a sustainability auditor for accommodation.
I am currently offering my skills in partnership, branding and video production and team management to organisations seeking a passionate, creative and result driven project manager.
Projects
- "Christmas is just around our corner". Shop local Shop safe Christmas campaign for the London Borough of Hammersmith & FulhamThe Hammersmith & Fulham Council has again entrusted H&F Circles and TEB Creative and commissioned us a series of short films to promote their #shoplocalshopsafe campaign. The objective was to showcase the variety of products and gift options available across each neighborhood for all budgets this Christmas; whilst also reinforcing the covid safety message. Without forgetting a bit of festive cheer to conclude a rather bumpy year! Crazy deadlines, uncooperative weather, Covid spanner in the mix,
- Bees & Refugees filma short that I have produced for H&F Circles, with Ranno Kasemaa from TEB Creative and that I am particularly proud of. I feel privileged to have spent some time interviewing and listening to Ali whilst he shared with us his remarkable journey with generosity and dignity. This is a story about resilience, cultural integration and the mutual healing benefits of two species working to support each other. It has left an indelible impression on me and I know it will touch many of you too. I hope – h
- "Shopping Full Circle" video, produced for the Hammersmith & Fulham councilH&F Circles have teamed up with the Hammersmith & Fulham council to produce this film which showcases the multiple benefits of shopping locally and supporting our independent businesses. Featuring real shopkeepers, business owners and residents from the borough, the film cleverly tells a simple but powerful story of resilience. We all have our part to play in helping our community thrive again.
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Projects credited in
- NHS, Social Care & Frontline Workers' Day 2021For NHS Thank You Day 2021 and NHS, Social Care & Frontline Workers’ Day 2021, we joined forces with Hammersmith & Fulham Council and H&F Circles to produce a short film paying tribute to all those who have worked so hard for the community during the pandemic.
- Shell Driven to ExtremesMotor oil is dull. Oil advertising is even duller. To cut through, Shell needed to reach drivers directly via memorable content or through positive word of mouth. Sometimes motorists are forced to make a choice on which oil they buy and, when they do, the objective was to force them to choose Shell Helix. Shell Helix would make itself synonymous with 'extreme' conditions. It would construct a 'torture test programme', designed to entertain and educate. It would bring the oil's benefits to life in the toughest conditions. The solution was Driven to Extremes, a three part TV and Influencer Marketing series designed to showcase the toughest driving challenges ever conceived.
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Work history
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Head of ProductionCloud9Media
London, United Kingdom
International Brand Partnership Senior ManagerDiscovery Networks International
- London, United KingdomFull Time
Client Services, Creative Solutions, Commercial Production and Trade Marketing,
Responsible for:
- Enabling the Discovery-Eurosport international sales teams reach their multimillion $ target
- Developing convincing creative proposals across TV, digital, social & talent led events
- Leveraging content (Olympics, Roland Garros, Shark Week, Bear Grylls etc...)
- Delivering award winning global campaigns for clients including Samsung, Asics, and lots of tourism boards
- Producing long-form, short-form branded content, and sponsorship elements
- Managing an innovative trade marketing strategy through the organisation of upfronts, corporate trips, VR activation, and the production of reels, and digital hubs.
- Leading a team of 5
Additional responsibilities of leading CSR and employee engagement initiatives across Discovery's UK Headquarters
- Founder and Chair of GreenD, the 1st employees led environmental group at Discovery (launched Nov 2015 - currently 210 members)
- Leader of "Impact Day" for Discovery London staff - global day of employees' volunteerism since 2012
- Member of the Fundraising Committee for Childline at Discovery (2014)
- Co-founder and chair of the Family Forum, community of working parents (2012-2015)
- Volunteering in our reading in school scheme (2014-2015)
- Founder of the Getting Things Done club (2012-2014)
Skills
- Partnerships
- Content Creatiion
- Sustainability
- Video Production
- Team Management
- Account Management
- Brand Building
- Brief Development
- Campaign Management
- Project Management