Work history
Global Head of Social MediaXero
- New ZealandFull Time
I formed part of the global leadership, delivering outstanding results for both Xero and our network of small business customers and app marketplace. I created a new framework for creative delivery of concepts and campaigns across our social channels and beyond.
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Social Media ManagerKiwibank
- New ZealandFull Time
I designed and built the social media function at Kiwibank, a challenger brand that is now one of the market leaders in banking in the South Pacific. Introduced strategy and operations that formed a hybrid function with the digital customer service team and brand and marketing. Significant impact on results across both marketing, product and within the customer service department.
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Skills
- Copywriting
- Social Media Marketing
- Marketing Strategy
- Brand Marketing
- Brand Management
- Public Relations
- Brand Storytelling
- Digital Marketing
- Media Relations
- Communications