About me
I am passionate about infusing creativity and energy into every project I undertake, bringing fresh perspectives to campaigns, crafting compelling narratives, and curating memorable event experiences.
My creative journey led me to undertake a Fashion Journalism course at the London College of Fashion, where I studied under the mentorship of the Online Editor of Beauty Papers. This experience enriched my understanding of cultural trends and gave me hands-on experience in feature writing, interviews, and creative collaboration. My current role as a PR Strategist at Montanari PR has continued to hone my organisational and creative skills, from managing editorial schedules, working on press coverage and media partnerships, feature writing to optimising digital content - always collaborating with creative talent.
With a diverse background in an architectural practice, I spearheaded our social media strategy, led PR campaigns, coordinated both virtual and in-person events, and played a key role in driving business development. I thrive in collaborative, dynamic environments and am always ready to adapt to shifting trends.
Passionate about style, individuality, and creative expression across fashion, music, film, art and design, I am driven by creativity and innovative communication. I constantly seek new ways to merge creative vision with strategic execution, always aiming to create work that resonates and makes a lasting impact.
Work history
PR StrategistMontanariPR
London, United KingdomFreelance
- Collaboratively working to showcase emerging talent in the film industry from commercials and campaigns to documentaries and music videos.
- Developing and executing social content strategies.
- Writing weekly articles and Q&A features spotlighting directors and their work for MontanariPR's online creative publication Curation Hour.
- Editing, creating and optimising all social media assets for maximum reach and visibility across Instagram,Youtube and TikTok.
- Overseeing the editorial schedule, managing submissions, video content reviews, and interview timelines.
- Developing strategies: Creating and implementing PR strategies that align with the client's goals and values.
- Writing and distributing press releases: Crafting media releases to shape public perception.
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Marketing & Events co-ordinatorFuse Architects
- London, United KingdomFull Time
Skills
- Marketing
- Copywriting
- Event Management
- Business Development
- Fashion Journalism
- PR
- Campagin Management
- Digital Marketing
- Communication
Education
Fashion Journalism Short CourseLondon College of Fashion, UAL
- London, United Kingdom
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BA (Hons) History and PhilosophyUniversity of York
- York, United Kingdom