After many years as an editor for fashiony titles including Time Out, Elle and Grazia, I switched to brand work around the time the job began to involve being photographed in front of interesting walls. Now I consult for consumer brands and agencies on Tone of Voice, and write everything from big OOH campaigns to radio and TV scripts. I've worked with everyone from Chanel to the BBC, and recently wrote all the TOV and messaging around the relaunched National Portrait Gallery.
Projects
- 70 years of Moncler: exhibition, campaigns and contentI worked on the creative, copy, campaigns and exhibition to celebrate 70 years of this iconic Italian brand. A touring exhibition took place across London, New York and Seoul - culminating in a truly incredible choreographed performance in the Plaza de Duomo in Milan.
- Kanpai! MagazineMerchant's Heart is a new mixer brand from the Suntory Group. The brand wanted to launch in the UK with a beautiful, specialist print magazine about drink-making that could sit alongside the likes of Noble Rot or Apartamento in a quality newsagent. Merchant's Heart, together with its agency Earn Studios, has a very modern approach to marketing - the brand didn't need to be the focus of the editorial, but just wanted to be associated with a credible title, made by and for the drink's industry's
Work history
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Writer / CreativeDailey Words Ltd
London, United KingdomFreelance
Skills
- Writing
- Scripts
- Editing
- Journalism
- Content
- Copywriting