About me
CREATIVE AND STRATEGIC MARKETING LEAD
Market-engaged, insight driven and consumer-centric with a challenger-brand mindset. Passionate about product, driving innovation and creating disruptive initiatives in the premium/luxury space. A skilled communicator with excellent written, presentation and interpersonal skills, adept at building lasting relationships with internal and external stakeholders. French and Spanish speaking with experience operating in international markets.
Work history
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Senior Brand Marketing Managerhush
London, United KingdomFull Time
• Analysis and implementation of quantitative and qualitative brand research results
• Development of long-term brand strategy
• Defining brand tone of voice, strategic pillars and single-minded message
• Creation and implementation of overarching marketing brief
• Coordination of seasonal campaigns
• Roll out of regional activations and pop-ups
• Media and brand partnerships lead
• Management of Brand Marketing team including trade, social, partnerships and events
• Implementation of analysis and interrogation of activity to ensure best practice and high performance
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Marketing ManagerBumble and bumble
- London, United KingdomFull Time
Development of UK/ROI brand and product strategy and long range planning in conjunction with UK VPGM
• Planning, implementation and post campaign analysis of UK/ROI omnichannel marketing programme including new launches, hero product distortion and seasonal focuses
• Creation and execution of fully integrated bespoke trade marketing plans for strategic retail partners engaging in store and head office teams to ensure in-store visibility, collateral, events, and social and digital support
• Key liaison with Global brand team to present regional plans, communicate performance, and report on local initiatives both remotely and at round-table meetings
• Key contact for retailer partners including creation and presentation of strategy and innovation decks, negotiation of additional visibility and inclusion in multi-branded initiatives to maximise brand awareness and customer loyalty
• Management of the UK/ROI marketing, visual merchandising, social, advertising and PR budgets
• Forecasting, pricing and performance analysis of all products and samples
• Guardian of brand aesthetic and tone of voice, responsible for look and feel, copywriting and global collateral adaption for all regional activity
• Creation of limited-life market-exclusive Christmas sets and on-going trial sets to distort top SKUs, working with Global Marketing and GBSC
• SKU rationalisation and product performance analysis to guide overhaul of retailer product offering and visual merchandising propositions as well as overall regional assortment and discontinuations
• Competitor analysis and ongoing trend-watch
• Management of media agency to drive a disruptive and impactful media schedule
• Creative lead for content creation agency to devise and deliver engaging, on-brand and locally relevant native content for organic and paid for social activity
• Support the continued growth plans for the Bumble and bumble brand and drive performance with strategic partnerships (ELC corporate initiatives, Tangle Teezer product collaboration, pureplayer retailer mechanics)
• Conception and implementation of press/influencer and consumer events designed to drive brand awareness, acquisition & retention
• Lead UK/ROI sampling strategy including in store, retailer led and third party sampling opportunities
• Coaching and development of marketing, communications, social and visual merchandising teams
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Skills
- Marketing
- Beauty
- Management
- Brand Activation
- Strategy
- Social Media Marketing
- Event Marketing
- Social Advertising
- Brand Building
- Marketing Strategy
Education
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BA(Hons) Theatre and PerformanceUniversity of Warwick
- Warwick, United Kingdom