I'm a senior copywriter and all-round excellent creative. After graduating from CSM, I joined W+K and spent the next 6 years making award-winning work & creating hangover cures to help me celebrate. Kampai! I now freelance around the globe - #sprinting in Helsinki, fattening up at Facebook in London and launching Uber in Sydney. I'm a nature writing scholar and ghostwrote, 'How Not To Kill Your Plants' which beat Alan Titchmarsh on Amazon (sorry Alan). I also lecture at CSM on Narrative & Voice.
Projects credited in
- Uber Acquisition Campaign — Whatever Drives You, Drive with UberUber wanted to tell people about the real benefits of driving with them. After speaking with many Uber drivers and hearing their stories it became clear that Uber was a tool for them to reach other life goals, be it weddings, graduations or career changes. Whatever drives you, drive with Uber became the platform for a series of short documentary films created with director Richard Bullock that told the stories of our drivers through a series of charming, honest and intimate moments.
- Ad Copywriting
- Brand Storytelling
- Creative Direction