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Materials, engineering and sensibility are foundation to great design. Business thinking and strategy transform great into successful. I am an artist, multidisciplinary designer and an entrepreneur with a strong sense of design values. I envision how design thinking can improve humanity, market sectors and businesses across a wide array of fields. So far I have done this through presentation design, lighting design, CMF design, material research, trend research and forecasting and last but not least business strategy.
This project is highly challenging and involves: brand decoding, market analysis, user research, trends analysis, new technologies and materials analysis vs demand and need on the market, and finally ideation, concept development and final product proposal. Real time client based project is the closing unit of BA Product Design at Central Saint Martins.
Project with Tangerine on concept generation and design ideation for Nikon.
Project with Danone and Shickle Ltd. on a concept generation and design ideation for Danone Actimel.
BA Product Design