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Recent masters graduate looking to work within PR and marketing, with the aim to move towards brand consultancy. The vibrancy and creativity of the art and fashion industries has always excited my interest. However I understand the level of self-possession and nous required to be successful within these industries. I have gained this awareness through an MSc in International Fashion Marketing as well as experience in Retail Marketing as an intern for WGSN and latterly, as a Marketing and PR Assistant for The Other Art Fair.
Worked part time alongside my internship at The Other Art Fair. Currently working full time whilst looking for work or internships.
• Assisting with promotional communications for Protein and clients • Drafting marketing copy for Protein and clients • Project and competitor research • Maintaining and updating the databases • Developing the social media strategy • Drafting and posting social media content across all platforms • Reporting and summarising the weekly social media statistics • Planning and executing the weekly Instagram takeovers • Helping with general administrative duties
Marketing and Events Employment July 2014 – October 2014 Marketing and PR Assistant, The Other Art Fair • Overseeing and monitoring the marketing activity in the lead up to the fair • Coordinating and executing the leafleting schedule • Maintaining and regularly updating the databases • Telephoning companies to provide them with information on the fair and co-ordinate the delivery of their invitations • Running the front desk over the course of the fair and ensuring the guest lists were up to dated and managed efficiently • Working closely with the media sponsors and organising the media stands • Various administrative duties
April 2014 - July 2014 Retail Marketing Intern, WGSN • Researched and produced marketing and retail reports • Attended press days and created collection preview reports • Edited website content • Helped with general administrative duties
My Masters dissertation focused on the opportunities that print advertising and social media marketing can bring to luxury fashion brands. I was able to interview industry professionals from the luxury retail environment and the print industry, which deepened my understanding of the fashion industry, in particular, effective marketing and brand communication strategies. This in-depth research and writing strengthened my love for branding and interest in brand communications.
Reading for my BA in History of Art at the Courtauld Institute of Art, I learnt to write critically and concisely as well as developing my sense of aesthicism. Alongside my studies, I led the Events team in The Courtauld’s biannual East Wing exhibition which required an assiduous approach. Working in a small team to put on ambitious events meant that there was no room for inefficiency. Resilience, tenacity and seamless organisation were all non negotiable.