Over the course of a month, I was given the opportunity to work with two different teams at freuds Communications; Asda and the Lifestyle & Luxury team. Whilst with the Asda press office and the Lifestyle & Luxury team, my responsibilities included: - Compiling daily media coverage - Researching competitor coverage - Creating media coverage presentations for clients - Researching press opportunities - Assisting the team with marketing projects already in place - Building and maintaining media lists - Assisting with Press send outs & follow ups Whilst with freuds, I got involved with the company’s weekly team meetings, which highlighted upcoming events and potential opportunities for the teams to take inspiration from one another. We also held multiple brainstorming sessions about new products that the client had asked us to market on a specific budget. This part of my experience really encouraged my confidence and my motivation to learn about brand development.
Linguistics & English Language Masters Degree