About me

I am a senior product owner with ten years ecommerce experience working with world class fashion and retail brands. I balance commercial and customer needs through user testing and analytics driven changes to deliver financial profitability and truly engaging digital experiences. I am able to drive the planning and delivery of a multi channel product and technology roadmap. I am highly skilled in product and project management, user experience, content curation, end to end re-platforming, and web operations. I have an honest, transparent and authentic management style. I can work across multiple projects in a fast paced environment, forging strong relationships and managing stakeholder expectations. Specialties: product management, project management, customer experience, user experience, customer centric design, analytics, agile, lean, scrum, user testing, customer profiling, creative digital development and innovation, strategic thinking, planning and problem solving, website and mobile site design and build, website and mobile production, content curation, scheduling and resourcing.

QuestionsProjectsExperienceTeam

Work history

Senior Product Manager
Jan 2014 - Apr 2016New York, United StatesFull Time
Responsibilities •Contributed to the planning, prioritisation and delivery of the overall product and technology roadmap. •Managed and supported regular discussions with diverse stakeholders to drive clarity and understanding around innovative new business ideas in support of company goals and objectives. •Drove short term and long term product strategy and vision of complex digital products for maximum impact. •Developed business cases and financial forecasting for product led initiatives. • Led high performance cross functional teams including Product, IT, Development, Creative, Business Analysts and Marketing. •Worked with Agile, Lean and Scrum principles and methodologies to deliver product improvements. •Generated solutions for product improvements using competitive analysis, customer profiles and user testing and multi-variate testing. •Maintained effective communication with senior management to keep them aware of product delivery status. •Set KPIs for new functionality, communicated measurable results and showcased key functionalities to business stakeholders. •Managed Product Owner (coached, delegated, provided feedback and appraised to ensure improved performance). •Partnered and managed external vendor relationships. Key Achievements •Managed the personalisation and recommendations roadmap. •Managed the search and merchandising roadmap. •Led the search and merchandising product vision for a new responsive common platform for all HBC brands to use to bring operational efficiency. •Led the migration of data and re-platforming of the off price brand saksoff5th.com from Demandware to the saks.com technology stack. •A new common and responsive transactional email service for all HBC brands. This generated a 200% lift in demand after launch. •Integrated with ShopRunner, an affiliate which displays Saks products on their site and offers free 2-day shipping and free returns. •Upgraded TurnTo Reviews / Q&As on saks.com. •Managed the app roadmap.
Senior ProducerTOPSHOP TOPMAN
Jul 2011 - Nov 2013London, United KingdomFull Time
Responsibilities •Led a team of seven producers to manage and maintain content and to develop new functionality across nine international retail sites, 2 mobile sites and an iPad app. •Worked closely with a 45 strong team to support and deliver multiple ecommerce projects. •Represented Topshop at Arcadia group stakeholder meetings to ensure that expectations and objectives were met within the brand and at group level for all new project developments. •Involvement in marketing and Arcadia programme meetings to understand future initiatives and to make sure all online requirements are gathered and projects are successfully delivered. •Liaised with technical and creative teams to develop new front end / back end site enhancements and to manage daily bug fixes. •Prepared project documentation including briefs, requirements, technical specs, timelines, test scripts. •Scheduled, prioritising and resourcing the weekly tasks for the copy, design and production teams to meet deadlines. Key Achievements •Grew team of seven producers to manage and maintain content and to develop new functionality across nine localised, multi-lingual retail sites, 2 mobile sites and an iPad app •Seven new localised international websites which has enabled international expansion. •New checkout across seven international sites including mobile, and across app. •Order online, ‘Collect From Store’ service as part of Topshop’s omni-channel strategy. •Managed mobile rebuild for all Arcadia brands with external partner. •Managed the App roadmap with external partner. •Live streaming of the Topshop show at London Fashion Week AW13, generating 56,000 unique visits. •Development of new workflow systems to improve the productivity and efficiency of the ecommerce team.

+ Show more

Skills

• Product Managemenet
• Customer Experience
• Stakeholder Management
• Agile Lean
• User Exerience
• Editorial
• Content Creation
• Mobile
• Leadership
• Ecommerce