Katie Naughton
Available

Katie Naughton

Creative Digital MarketerUnited Kingdom
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Katie Naughton
Available

Katie Naughton

Creative Digital MarketerUnited Kingdom
About me
Determined individual with creative flair. Looking to secure a position within the digital marketing sector, specifically in content creation and creative artworking and copywriting. Spend my time feeding my creative passion, gaining an understand of the digital marketing landscape and expand my knowledge. Coming from a creative background, this field of work allows me to apply my creativity in new ways, through both written content and exciting, visual design.
Projects
  • Portfolio
    PortfolioA demonstration of my creative initiative, with the ability to apply to any project I am given.
Work history
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    Social Media Account ManagerHashtag Living Agency
    United KingdomInternship
    - Running multiple social media accounts across Facebook, LinkedIn and Instagram - Writing blog posts - Creating content calendars on Google Sheets, generating and scheduling ideas for future posts across various social media platforms in line with current trends and events. - Becoming more familiar with scheduling apps including Later. - Creating a suite of marketing collateral including Instagram posts, Facebook ads, Instagram stories, Infographics and LinkedIn documents using Canva. - Creating both written and visual content and proofreading (copywriting and layout design). - Creating social media post templates and brand mood-boards for social media feed aesthetics. - Designing animated ads in Canva with relevant CTA’s.
    Bauer Media logo
    Bauer Media logo
    Trainee CreativeBauer Media
     - London, United KingdomInternship
    This Is Me: Creative London A 10-day creative industry training course with Bauer Media Academy. A unique opportunity to upskill myself within the creative field, gaining a variety of transferable skills learning from leading professionals. Training areas covered: Digital Marketing: - Importance of digital marketing - SEO - Social media - Content marketing and planning - Online content - news vs evergreen - Building a brand and brand strategy Pitch & Present: - Working from a creative brief - Brand awareness - Key discussion points - Target Audience awareness - Competitors - Research and Intell Storytelling: - Recognised stroytelling can be demonstrated in any form of media - Learnt techniques in keeping the audience engaged - Challenged to push boundaries - Taught storytelling components: Trajectory, authenticity, emotions and a hook - Given a task to write a short story about ourselves Creative briefs: - Breaking down and understanding a creative brief - Brand awareness - Audience engagement - Branded content - Given a group task in following a brief and coming up with an idea in association with the brief Podcasts: - Effective communication - Podcast structure - Voice coaching - Production and editing Blogging: - Growing a blog audience - Gaining traffic - Writing a blog - Engaging layout and content Video Production/ Vlogging: - Shot types - Lighting options - Rule of thrids - Production and editing - Setup, conflict, resolution
Skills
  • Adobe Creative Suite
  • Photography
  • Communication Skills
  • Microsoft Office
  • Time Management
  • Graphic Design
  • Content Planning
  • Social Copywriting
  • Social Media Management
  • Digital Marketing
Education
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    Bachelor of Arts (BA) Solent University
     - Southampton, United Kingdom
    Achieved a First Class Degree (with Honours) in Photography. As a photography student, I was introduced to a variety of creative sectors, including book and magazine design, using programs such as Photoshop and InDesign, of which I continue to practice and establish a stronger familiarity with such programs. I have been challenged to produce projects that incorporate my creative intellect into the ideology, development and most importantly, the presentation of my work. I have gained valuable experience in working as a team to produce a piece of creative editorial work, applying various ideas and opinions to create a magazine showcasing fellow photographers work. During production of individual projects, I was able to establish the ability to apply criticism to improve the quality of the work being produced.
Awards
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    First Class Degree (with Honours) in PhotographySolent University