About me

Highly creative and organised individual with over 8+ years experience working in the beauty industry across all touchpoints: editorial, social media, in-clinic/salon, makeup artistry and retail. Educating and sharing knowledge on skincare online. Passionate about helping others to feel better in themselves. � BTEC National Diploma in Beauty Therapy (Applied Sciences) Expertise: Skincare & Cosmetics | Beauty Copywriting | Content Creation & Social Media | Administration Passions: Skincare | Cosmetics | Mental Health onyejekwekatie@gmail.com Instagram: katie.style.skin

QuestionsProjectsExperienceTeam

• Hello! I'm available to freelance next week. I can help with: - content creation - copywriting - content design
• Experienced & qualified beauty professional available for work in beauty copywriting, content design and education.
• Experienced & qualified beauty professional looking for work in beauty copywriting, content design and education.

Projects

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  Estée Lauder Discover ArticlesCopywriting, editing and ideation.
• Estée Lauder Treatment Lotion InfographicInfographic for Estée Lauder UK Instagram feed. Design & copywriting.
• Try Tuesday Editorial Platform - Beauty FeaturesResponsible for writing educational and relevant weekly, beauty features that drive customers to shop at M&S for beauty. You can find more examples of work on my online portfolio.
• M&S Skincare Guide Landing PageCopywriting and page planning.
• Try Tuesday Stylist Marketing ShootJune 2019 Images shot for Try Tuesday website, email and advertising material. Modelled and self styled.
• 1

  Ann Summers Halloween 2019June 2019 Campaign stylist for Ann Summers Halloween campaign.

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Projects credited in

• 1

  Try Tuesday Social Media PlatformStylist owned and managed social media platform, organic growth and curated content in association with Marks and Spencer.
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  TailleurContributing stylist for online style guide Tailleur - https://www.instagram.com/tailleur_uk/

Work history

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Social, Content & Influencer Co-ordinatorThe Estée Lauder Companies Inc.
Dec 2020London, United KingdomFull Time
• Creating & editing relevant Instagram assets for campaigns including Stories, Reels and Grid Posts. • Briefing in “always on” content to Digital Studio and overseeing the briefing, sign off and editing process. • Copywriting of content for Estée Lauder Instagram account and editorial features for the esteelauder.co.uk Discover platform. • Developing Beauty Advisors and Pro Artists to become micro-influencers in their own right - educating, briefing, editing and reporting on content. • Supporting with influencer content creation, mailers & events – identifying potential partners and planning influencer content and events for EL channels. • Influencer identification and helping to grow social share of voice and drive earned Influencer coverage via Influencer relationships & engagement. • Developing and managing Estée Lauder’s social media calendar.
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Freelance Beauty Writer & Content CreatorSelf Employed
Apr 2020London, United KingdomFreelance
EXPERIENCE: - Qualified Beauty Therapist (BTEC National Diploma in Beauty Therapy Applied Sciences) - Qualified Make-up Artist (VTCT Level 3 Diploma in Make-up Artistry) - 5+ yrs experience working in the beauty industry - 2.5 yrs experience working in social media - Extensive skincare knowledge

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Skills

• Canva
• Content
• Social Media
• Beauty
• Beauty Consultant
• Styling
• Assistant Styling
• Beauty Copywriting
• Admin
• Content Creation

Education

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NVQ Level 3 in Business AdministrationApprenticeship
Sep 2014 - Sep 2015477 Godstone Rd, Warlingham, Whyteleafe CR3 0BL, UK
Gained alongside full-time work.
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VTCT Level 3 Diploma in Make-up ArtistryKingston College
Sep 2011 - Sep 2012Kingston upon Thames, United Kingdom

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