About me
Senior marketing and communications professional with specialist skills in strategic research and planning, audience segmentation, content creation, distribution and evaluation. With experience of line management and team leadership, I inspire a targeted creative approach to income generation, engagement and ROI. I have created and managed traditional and digital campaigns across the creative industries including immersive digital art, mainstream large scale events, visual art exhibitions, live streams, podcasts, on demand video, dance theatre & education, theatre, music, and fashion retail.
Work history
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Marketing Communications ConsultantKatie Paling Communications
United KingdomFreelance
Marketing and communications consultant specialising in digital communications. Providing strategic support and training to companies, organisations and education institutions. Including: Zoie Logic Dance Theatre, Solihull College and University, Sweetshop Revolution.
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Social and Digital Campaign ManagerCoventry City of Culture Trust
- Coventry, United KingdomPart Time
Developing mass-market campaigns to engage audiences digitally for all Trust activities including the UK's first permanent immersive digital gallery, The Reel Store. Responsible both organisations' online presence, ensuring relevance, inclusivity and engagement through content creation and digital advertising campaigns.
Skills: Analytics · Customer Engagement · Microsoft Office · Google Analytics · Content Management · Online Advertising · Email Marketing · Strategic Planning · Social Media Marketing · Marketing Strategy
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Education
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BA Hons Dance and CultureUniversity of Surrey
- 388 Stag Hill, Guildford GU2 7XH, UK
Four year undergraduate degree programme including one year in industry.