Katie Smith
Available

Katie Smith

Retail Analysis & Insights DirectorSydney, Australia
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Katie Smith
Available

Katie Smith

Retail Analysis & Insights DirectorSydney, Australia
Projects
  • The State of Fashion 2019
    The State of Fashion 2019McKinsey's yearly report, in collaboration with the Business of Fashion looks at what's happening across the fashion industry, highlights innovators, consumer shifts and strategies for success. I worked with McKinsey advising them on consumer and product trends and analysing retail data to highlight future directions.
Skills
  • Strategy
  • Trend Analysis
  • Trend Forecasting
  • Trend Spotting
  • Trend Research
  • Consumer Trends
  • Cultural Trends
  • Consumer Insights
  • Ideation
  • Marketing Strategy