Projects
- The State of Fashion 2019McKinsey's yearly report, in collaboration with the Business of Fashion looks at what's happening across the fashion industry, highlights innovators, consumer shifts and strategies for success. I worked with McKinsey advising them on consumer and product trends and analysing retail data to highlight future directions.
Skills
- Strategy
- Trend Analysis
- Trend Forecasting
- Trend Spotting
- Trend Research
- Consumer Trends
- Cultural Trends
- Consumer Insights
- Ideation
- Marketing Strategy