Hi there!
My name is Katie Smith, I consider it my job to combine my set of skills with your ideas to tell a truly impactful visual story: whether that be your brand, or your own personal message to connect with your community, viewers or customers. I aim to help you solve your most perplexing creative challenges.
US-born and London-based, as an imaginative, meticulous and dedicated graphic designer, illustrator, art director and photo retoucher/editor, I have spent the last several years working in-house at a creative agency where I led many branding, website and print projects as well as lifestyle and fashion photoshoot art direction and project management. As a freelancer, I have established brand identities, designed web, product and social media graphics/photography, created eye-catching illustrations, logo design, painting, drawing, typography and album covers. My clients range from high-end fashion, travel and beauty brands to entertainment and corporate entities (national, regional and local).
I love having the ability to combine my illustration skills with my graphic design/art direction work to create something truly unique for my clients.
Above all, I value efficiency and time management. I will work with you on a production schedule that will provide rich detail and tight communication to meet your deadline(s).
I would love to be considered for the freelance Graphic Design position you've posted.
SPECIALTIES:
•Branding
•Logo development
•Business cards
•Brochures
•Photography: digital, product, model & ambient
•Photo editing / retouching / manipulation
•Illustration
•Print-ready files with outlined fonts, bleed and appropriate margins
•Magazine and print layout design
•Web graphics and banners
•Social media banners
•App layout and design (no coding)
•Basic understanding of CSS & HTML
•Pantones vs CMYK vs RGB/HEX
•Typography / typesetting
•Art direction
•Brand identity
•Storyboard creation
•Photography: digital and analogue
•Presentation / pitch design
ILLUSTRATION STYLES:
•Storybook
•Infographics
•Branding/logo
•Cartoon
•Line drawing
•Comic
•Packaging
•Concept art
•Sketch
•Collage
SOFTWARE:
•Adobe Photoshop
•Adobe Illustrator
•Adobe Photoshop
•Adobe InDesign
•Acrobat Pro
•After Effects
•Wordpress, UI, UX
Projects credited in
- Brandeye - Sonic Branding & Sound DesignI had the pleasure of working as sound designer for a project with Blackline Creative and Brandeye. Collaborating with Pagu Studios, I focused on creating sound design for the animation and developing a sonic branding for the logo. It was a thoughtful process, where I aimed to enhance the overall experience with carefully crafted auditory elements. This project allowed me to contribute to the project's atmosphere and identity through sound.
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Work history
Skills
- Print Design
- Photo Editing
- Adobe Create Suite
- Art Direction
- Adobe Photoshop
- Adobe Indesign
- UI Design
- Branding Design
- Illustration
- Social Media
Education
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Bachelor of Arts (BA) Richmond, the American International University in London
- London, United Kingdom
Graduated with hons (1st, summa cum laude, 4.0 GPA) .