Working for a lifestyle PR agency, I build and manage strong relationships with national, consumer and trade media. I am responsible for promoting spirit brands, bars, restaurants and food and drink events to raise their profile. Key Responsibilities: • Planning and pitching full creative and strategic PR campaigns to new and existing clients, to help grow the business • Implementing campaigns through specific channels of communication, adhering to allocated time and budget • Executing varying scale events for press and consumer, working with external businesses • Evaluating PR campaigns, through regular liaison with clients including providing full coverage reports Key Achievements: • International Spirits Challenge, Spirits Agency of the Year 2014 Award • International Spirits Challenge, Campaign of the Year 2014 Award, for The King’s Ginger Liqueur • Widespread national, regional, consumer & trade coverage across various platforms including print, online & broadcast
Dublin Fashion Festival is a four-day event that aims to increase footfall and sales in the city, by showcasing and promoting the best of Dublin fashion, beauty and nightlife Key Responsibilities: • Developing and pitching creative and strategic feature placements supporting all media and corporate partners • Identifying and securing speakers and special guests, such as local designers and celebrities, who best represent the brand, successfully reaching the desired target market and gaining maximum press coverage • Building social media following, through Facebook and Twitter • Devising, overseeing and troubleshooting lead-up events, through extensive media relations, incorporating; launches, photo calls, interviews and stunts, adhering to the overall marketing and media strategy Key Achievements: • Post-event evaluation (including data entry and analysis, and producing reports for event stakeholders) revealed a media evaluation of over 2.28m, a 20% increase compared to the previous year’s coverage. • Footfall into the city was an estimated 1.5million, a 30% increase on usual weekend trends
Subjects Studied: Journalism, Public Relations, Global Consumer Issues, Fashion Culture Business and Marketing, Fashion Buying, Media and Promotion with Fashion, Advanced Fashion Promotion, Project Management Communication, Major Project and Media Professional Case Study. 2007 – 2008 Year Work Placement Dee Carpenter PR, London. As part of my sandwich course I completed an intensive year work placement in London for fashion and lifestyle PR agency, Dee Carpenter PR.