Build brands that people care about by telling stories that matter to the reader.
I am an accomplished marketing consultant who specialises in marketing strategy, copywriting, SEO, paid ads and social media. I've worked across a range of industries from finance and web3 to fitness and B2B SaaS. I have a particular interest in technologies that improve lives. My research-driven approach sets me apart. I delve deep into your industry, conduct strategic audits, and craft campaigns to increase brand awareness and generate leads.
Work history
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Marketing AssociatePillar
London, United KingdomFreelance
As part of the marketing team at Pillar, I collaborated with the team to define the brand voice and execute it in marketing activities.
In my role, I lead marketing activations at cycling events, collaborate with partners and influencers to produce content and write engaging copy. With my social media strategy, I grew the cycling app Pillar’s Instagram by 95% in 5 months, increased their app downloads through Instagram, and built their community using brand ambassadors and a Facebook group.
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FounderBetter Labs
London, United KingdomFull Time
By managing Better Labs, I have developed strong project management skills, working across multiple clients to complete projects and effectively communicate with key stakeholders to win and retain business.
Worked across a range of industries including web3 where I grew myNFT’s Instagram account from 0 to over 3000 followers, and health and fitness where I led marketing activities for the gym Un1t Holborn, and the stretching studio, Stretch Inc. This included establishing brand partnerships with the dating app Thursday, Barry’s, and Soul Cycle to raise awareness for these brands.
I've utilised research skills to understand my client’s industry, conducted audits and strategized the best marketing tactics to use to help them reach their business objectives within their timeline and budget. For example, using PR and award applications, I raised the profile of Rachel Martin who is also known as Accountant She. Rachel and her accountancy practice were shortlisted for 3 awards, and I secured her features in 2 articles and appearances at 3 podcasts and 4 speaking events. This work helped her to secure bigger brand partnerships.
I've generated creative ideas for campaigns to bring brands to life by telling a story, emphasizing their key values, and building a community. With my social media strategy, I grew the cycling app Pillar’s Instagram by 95% in 5 months, increased their app downloads through Instagram, and built their community using brand ambassadors and a Facebook group.
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Skills
- Podcasting
- Social Media Marketing
- Content Creation
- Canva
- Adobe Illustrator
- Idea Generation
Education
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Bachelor of Arts (BA) University of Nottingham
- Nottingham, United Kingdom