Katrina Fairhurst
Available

Katrina Fairhurst

Communications OfficerLondon, United Kingdom
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Katrina Fairhurst
Available

Katrina Fairhurst

Communications OfficerLondon, United Kingdom
About me
I have 5 years of social media experience and 2 years as an in-house communications officer. I am looking for a new challenge and to work within a creative agency to offer me a new set of challenges as I develop communications strategies for a range of clients. I am looking for a role that encourages ownership of projects, career development, creativity, and growth within digital communications, marketing, and strategy.
Projects
  • #MediaMinded
    #MediaMindedShout Out UK partnered with The U.S. Embassy in London to host an afternoon of youth-led workshops in 3 cities; Glasgow, Manchester and Cardiff. The days explored how British youth engaged with the modern media environment to form their political views. The event was a half day of workshops run by media and digital literacy practitioners, listen to a keynote from an esteemed journalist and practice their presentation skills in a friendly and engaging environment! All with the aim of making y
Work history
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    Communications OfficerFagerhult
    London, United KingdomFull Time
    • Planning quarterly communications strategies for 3 brands and implementing them over LinkedIn, Instagram, and Twitter. Creating content, the reflects each of the 3 brands specific tone of voice and visuals for social media, websites, and internal newsletter • Using analytics tools, both Hootsuite and social media platforms own, to create monthly reports on all 3 brands' social media presence and engagement. Using the results to create and monitor KPIs. • Planning, creating, and analyzing the outcomes of paid social media campaigns with the intention of promoting our Lighting Knowledge online CPDs for the industry. • Working with our external PR agency to create media opportunities for projects and products. Including applying for awards, developing press releases, and creating introductions between them and our clients. • Working with key spokespeople in the industry to generate regular thought leadership content for social media and the websites Innovator articles. • creating, proofreading and editing marketing materials for external use, including downloadable presentations, newsletters, and creating data sheets and meeting materials and working with the marketing team on our Global multi-brand portfolio. • Planning events for both internal and external persons, including customer trips to our Swedish factories, quarterly sales meetings, and internal staff events such as pay-day events and the Christmas party. Arranging the space, catering, travel, and working with the wider marketing team to create invitations and itineraries.
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    Membership Communications OfficerGirlguiding
     - London, United KingdomFull Time
    • Oversaw the communications for a range of departments (Growth & insight, sales, marketing, and partnerships). Writing and working off briefs to create communications strategies and KPIs for their projects and delivering to the highest standard. • Coordinated communications across each project needed departments and acted as key department contact for other teams including Digital, Web content, Marketing, Growth and Insights, and Fundraising. Using Asana as a tool to monitor and report on each task. • Created communications content for Girlguiding’s activities and partner projects to help promote via newsletter, social media channels and website content to their membership body, including blog pieces, case studies, and social media posts. • Created KPIs to measure the effectiveness of each communications strategy and reported back analytics and stats at the end. • Created copy for newsletters, blogs, and websites to inform our members and volunteers on the range of Girlguiding activities and partner projects. • Oversaw the planning, content, and creation of the quarterly magazine for November 2019 and March 2020. Working with the creative agency to design the magazine's content and theme. Edited articles and acted as key contact between the journalists and key person in the organization.
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Skills
  • Sales
  • Communications
  • Social Media
  • Project Co-ordination
  • Email Communications
  • Event Planning
  • Marketing Analytics
  • Content Writing
Education
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    MAGoldsmiths, University of London
     - London, United Kingdom
    I completed an MA is Human Rights, Culture and Social Justice. As well as my mandatory modules I also took modules in the following; Political Communications, Online Journalism and Politics of Human Rights. I focused my dissertation on looking at the way that the media and LGBT+ organisations' language framed equal marriage as a human rights or a social rights and if a particular framing showed media support for the campaign.
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    LLBUniversity of Groningen
     - Groningen, Netherlands
    I have an LLB in International and European Law With additional modules taken in CSR and the law and Gender, Sexuality and the law