Projects
Work history
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Creative Director, Lead UI/UX InstructorRED Academy
London, United KingdomFull Time
• Leading Design & Tech school set within an agency environment. Helping to breed the next generation of
creative & design professionals. Led by industry leaders in the field to create radically relevant learning
combined with real clients projects.
• Rapidly evolved, shaped and integrated the UI/UX & Digital Marketing programme and ensured high
standards as expected in the industry.
• Creative Direction of student client projects to ensure high standards in line with industry and exceeded
expecations on creative output for clients. The teams have quickly gone on to secure roles at high profile
brands, such as the Times, Monza, Sapient Nitro & Nomensa.
• Creating innovative brand activations to evolve the RED brand in London with experiential and tactical
campaigns with a focus on content marketing initiatives for social platforms and events.
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Creative Director, DigitalRed Bee Creative
- London, United KingdomFull Time
Content, design and entertainment marketing agency. Set the vision and built up an integrated team with focus on digital, leading to a rapid increase in revenue with existing clients and new business.
• Evangilised and raised profile of digital within the agency and led a string of innovative creative projects that have won global acclaim for the agency.
• 8 years internal BBC Creative team across all platforms and BBC portfolio.
• Global, immersive stunt and digital campaign for #OutcastArt. Winning presitigious Grand Prix Clio Key Art
to launch Outcast on FOX.
• Winning agency first Cannes Lion award for FOX, The Walking Dead Kill Count companion App. A UK first
with audio watermarking to sync app to show. Reaching Top 10 in the iTunes App Store.
• Digital launch campaign for transformative re-brand of UKTV G2 to Dave . From 32nd most popular digital
channel to 10th and grew from audience of under a million to 11.2 million.
• Innovative alternate reality game to launch revival of Red Dwarf on Dave. First high profile digital case study
and Cannes Lions finalist. Led to highest viewing figures for the channel and in network history.
• Mixing storytelling, interactive video and experiential in a seamless way for return of Sherlock on BBC One
with over 1.3 million interactions. Highest ever using wireWAX interactive video technology.
• Launching new Doctor Who and creating global excitement by “crash landing” the TARDIS in
Parliament Square, linked to a YouTube Masthead takeover game. Highest series opener in 4 years.
• Setting new benchmarks in personalised bespoke video experiences for CBBC, UKTV and FOX.
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